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Identifying Audiences in the Data Puzzle
If we handed you a puzzle piece, could you answer the following questions: How big is the puzzle – is it a 10 piece, 100 piece, 1,000 piece puzzle? What does the puzzle look like – is that blue the sky or the sea? Does this piece accurately represent the…
Pinterest Analytics
In mid-March, Pinterest announced on its blog that it is now providing analytics at no charge for businesses and site owners to measure Pinterest-driven traffic. This is a positive step forward, both for marketers to improve their understanding of earned media performance, and for Pinterest to increase advertiser interest and engagement.…
Q&A with Dean McRobie, Annalect CTO
Q: Your perspective on how to use data beyond cookies. How might that benefit your marketer clients? Dean: This is something that I think has been overlooked by agencies. We have many years of experience developing intelligence on our customer, and trying to identify propensity and buying signals from non-digital channels. …
PINfluence: From Pins to Purchase – Annalect proprietary research
Executive Summary Pinterest remains a rapidly growing site which is used to share and source users’ occasion-based needs. Users turn to Facebook on a habitual basis to connect with others, while Twitter is about being “in the now” with news and updates. In comparison to other social sites, Pinterest is the go-to…
Consumer Privacy
The news of Google’s intent to install a DNT button on the Chrome web browser, as well as the White House’s recommendation of a “Consumer Privacy Bill of Rights” are certainly provocative and significant. However, it is important to recognize that they are part of ongoing dialogue that hit center…
AdExchanger Interview | May 11th, 2012
ADEXCHANGER: “Given the increasing complexity of ad technology needed to service clients – particularly in digital media buying -, and ad tech companies need to build a service layer to activate its tech, where does the agency of the future draw the line for its own services? Does the agency…