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Beet.TV: Contextual AI Empowers Advertisers with Customized Audiences
As consumers seek more control over how their personal data are shared with brands, marketers are returning to contextual advertising — placing ads next to content that’s most likely to engage a target audience. Clarissa Season, our Chief Experience Officer, recently spoke with Beet.TV about how AI is shaping contextual…
Close-Up: Seamus Clark, Senior DevOps Engineer
Inspired by Pride Month — this spotlight series celebrates the diversity which drives our success, fosters strong values, and uplifts every individual to become the collective heart of Annalect culture. Join us in recognizing the talent, inspiration, and valuable insights contributing to our vibrant and inclusive community. Tell us about…
Digiday: Omnicom wraps Cannes with an Instacart API deal to buy directly off influencer content
Earlier today, Omnicom announced that it will be the first holding company to integrate into the new Instacart Developer Platform (IDP), a publicly available API program that leverages Instacart’s industry-leading online grocery platform to supercharge third-party digital experiences. Our Chief Experience Officer, Clarissa Season, noted: “This integration legitimizes influencers as…
Close-Up: Rami Tellez, Associate Director of Applied Omni Solutions
Inspired by Pride Month — this spotlight series celebrates the diversity which drives our success, fosters strong values, and uplifts every individual to become the collective heart of Annalect culture. Join us in recognizing the talent, inspiration, and valuable insights contributing to our vibrant and inclusive community. Tell us about…
Digiday: Omnicom and The Trade Desk co-develop new data solutions to optimize CTV budgets
Today, Omnicom announced a first-of-its-kind partnership with The Trade Desk to co-develop custom investment solutions for Omnicom clients. The Trade Desk’s TV data (especially streaming) and Flywheel’s commerce data will meld in Omni, our marketing orchestration platform. The goal is to optimize planning and reduce redundancies. Our Chief Experience Officer,…
Digiday: Omnicom and Amazon Ads partner to connect audience data to browsing and shopping insights
Earlier today, Omnicom announced a strategic partnership with Amazon around its Amazon Ads service — to connect audience data with browsing and shopping insights. Annalect’s Chief Experience Officer, Clarissa Season, noted: “We‘ve created an ecosystem that allows us to connect viewership data to audience data to the Amazon sales data,…