Category Archives: Blog

Campaign US Logo

Campaign announced that fellow Omnicom agency PHD has won British beverage giant Diageo’s global media planning and buying account — in virtually all of its key markets around the world. Isabel Massey, Global Media Director at Diageo, cited Omni as one of the key deciding factors — and specifically, Omni’s ability to…

Read more

Vishal Srivastava

Both agency teams and brands are being asked to recruit and retain more technically savvy marketers. I sat down with the President of Annalect India, to learn more about how we’ve been able to successfully support brands and agencies while driving efficiency and improving campaign effectiveness.  Q: Agency teams are…

Read more

AdWeek Logo

Adweek recently announced our fellow Omnicom agency, OMD, as the Global Media Agency of the Year for the second year in a row. OMD team members discuss how Omni has given them a competitive edge in powering their campaigns. The agency’s determination to not rest on its laurels led it…

Read more

Today’s business-to-business (B2B) purchase journey is complex. B2B buyers are increasingly emulating the behaviors of their individual consumers selves. Most are initiating their path-to-purchase online (61%), requiring both random access to content and personalized experiences across multiple touchpoints. As a result, business consumers are engaging with salespeople later in the…

Read more

Voice AI Consumer Journey

The voice of the customer has literally taken on a new meaning, thanks to recent advances in voice-enabled technology and artificial intelligence (AI). Through voice assistants like Siri, and voice-enabled speakers like the Amazon Echo, advertisers are presented with a new opportunity to speak up. The era of voice-enabled search…

Read more

Computer Vision Marketing Better Performance

Explore seven marketing use cases of computer vision to see why the technology holds promise and unlocks new capabilities. Computer vision has grown by leaps and bounds, enabling exciting capabilities in the marketing field. The technology uses AI and machine learning to scan images and accurately identify objects and components…

Read more

6/307
By using this site, you agree to the use of cookies for analytics and personalized content. See our Privacy Notice here.
Accept