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Three Ways to Improve Business-to-Business Marketing
Today’s business-to-business (B2B) purchase journey is complex. B2B buyers are increasingly emulating the behaviors of their individual consumers selves. Most are initiating their path-to-purchase online (61%), requiring... Read More
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Know Your Enemy: How to Hack it as a Fraudster
On February 15, 1995, arguably the most notorious and first hacker cover boy, Kevin Mitnick, was apprehended in Raleigh, NC. Charged with crimes ranging from wire fraud... Read More
Employee Spotlight: Trudi Miller, Senior Learning & Development Manager
Our Employee Spotlight series is designed to provide a deeper look into our talent here at Annalect across all different roles, teams, and experience levels. You can expect... Read More
Six Ways Gen Z Will Reshape Marketing in a Post-Millennial World
Diversity, connectivity, and brand-agnosticism are key factors redefining marketing as Generation Z grows up. Marketers have been so focused on millennials, but a new generation is coming of age... Read More
Blockchain Pulls Marketing Into Uncharted Territory
Could blockchain marketing practices disrupt the entire industry? Learn how blockchain technology works and the benefits and challenges it introduces for marketers. Combining marketing technology with blockchain... Read More
Get Scientific With These Multivariate Testing Best Practices
Multivariate testing can empower marketers to discover effective content that drives KPIs, but only when they follow best practices and scientific rigor. Multivariate testing provides a powerful tool for... Read More
Data Visualization Enters a New Dimension
Artificial intelligence, virtual reality, and machine learning are vastly improving data visualization practices, making it possible for marketers to analyze and depict complex data sets without oversimplifying... Read More
Employee Spotlight: Joel Nierman, Platform Strategy Director
Our Employee Spotlight series is designed to provide a deeper look into our talent here at Annalect across all different roles, teams, and experience levels. You can expect... Read More
Digital Attribution Grows Up Through These Changes
Advanced methods like fractional attribution, third-party SDK services, and consumer ID technology help piece together more accurate digital attribution models. Faced with an increasingly mobile consumer base,... Read More
Interactive Kiosks Reveal Consumer Behavior Through Digital Touches
Brands are discovering that touch screen kiosk marketing data offers valuable information to fuel better customer interactions and omnichannel experiences. In the age of mobile-enabled grocery delivery... Read More
Digging Into Dark Data Can Reap Benefits
Shine a light on dark data, which is data your business collects but doesn’t fully exploit, by learning about common use cases and data integration strategies. Nearly... Read More