Category Archives: Blog

WSJ - Annalect

Six years ago at Cannes, we introduced a virtual assistant which eased working with data (and knew where to get a good glass of rosé), so it was with great excitement we were able to announce Omni Assist — Generative AI which helps marketers orchestrate better outcomes — at this…

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Digiday logo

When connected commerce is more connected, it’s easier to connect the dots. With that in mind, we’ve created a powerful connected commerce capability which leverages the ever-growing catalog of Omnicom’s e-commerce and retail partnerships. Introducing — Omni Commerce. “Omni Commerce essentially creates a solution (that’s available to all Omnicom’s clients)…

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Our friends over at OMD have been transforming their clients’ business, with a unique end-to-end workflow powered by Omni. It’s been such a game-changer, they’ve introduced a 12-episode video series, Omni Digest — discussing the power, flexibility, and competitive advantage Omni affords them. To kick the series off, George Manas, OMD Worldwide’s CEO,…

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AdWeek Logo

When you develop an open operating system that so effectively helps marketers orchestrate better outcomes, everyone needs to know about it. AdWeek recently spotlighted Omnicom Media Group’s drive to get all employees Omni certified. OMG is the first holding company media group to require almost all of its workforce be certified in…

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Shivani Nigam

How did you get started in Data Analysis? I majored in Human Resources, but gravitated toward the digital assignments which accompanied my Marketing minor. While working toward my MBA, I accepted a Digital Promoter position at my college, and found it extremely rewarding. After finishing school, I got my first job…

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Konstantin Markov

In the world of tech, it’s never “business as usual,” and our Head of Tech Operations absolutely loves that. How did you get into IT? Initially, I wanted to enter diplomatic service, a prestigious occupation in my home country of Uzbekistan. The tuition was very high — and unfortunately (now…

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