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Close-Up: Berenice Rosa, Senior Support Analyst
Inspired by Hispanic Heritage Month — this spotlight series celebrates the diversity which drives our success, fosters strong values, and uplifts every individual to become the collective heart of Annalect culture. Join us in recognizing the talent, inspiration, and valuable insights contributing to our vibrant and inclusive community. Tell us…
DecisionMarketing: OMG hires T&Pm chief to head up data and analytics
“OMG and Annalect have experienced remarkable growth in recent years, and I look forward to building on this momentum at the group level in the UK. As part of the global team that has developed the industry’s most advanced data and analytics offer, my focus will be on ensuring that…
Close-Up: Rob Mirabal, Director, Marketing Science
Inspired by Hispanic Heritage Month — this spotlight series celebrates the diversity which drives our success, fosters strong values, and uplifts every individual to become the collective heart of Annalect culture. Join us in recognizing the talent, inspiration, and valuable insights contributing to our vibrant and inclusive community. Tell us…
Close-Up: Mendy Lopez, Analyst
Inspired by Hispanic Heritage Month — this spotlight series celebrates the diversity which drives our success, fosters strong values, and uplifts every individual to become the collective heart of Annalect culture. Join us in recognizing the talent, inspiration, and valuable insights contributing to our vibrant and inclusive community. Tell us…
AdExchanger: How Omnicom’s AI Virtual Assistant Does The Campaign Grunt Work For Planters
Artificial intelligence is often incorrectly touted as a one-size-fits-all solution to any problem. By contrast, Omnicom’s new generative AI virtual assistant, Omni Assist, is being used by agency employees to narrow AI’s focus and solve for specific agency challenges. “My guess is if we gave you all the raw data…
Adweek: Amazon’s Multi-Billion Dollar Media Account Goes to OMG and WPP
As reported by Adweek, after an account review process spanning more than six months, including objective third-party review, Amazon has awarded its media work in the Americas to Omnicom Media Group (of which we’re part). “After a comprehensive advertising agency review for our consumer business, we’ve chosen to partner with…