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Digital Attribution Grows Up Through These Changes
Advanced methods like fractional attribution, third-party SDK services, and consumer ID technology help piece together more accurate digital attribution models. Faced with an increasingly mobile consumer base,... Read More
Blog
Smart Data and Technology Strategies Empower an Omnichannel Approach
Omnichannel marketing strategies have quickly become the norm, so brands are turning to innovative technology and data to provide consistent and convenient customer experiences. Omnichannel marketing unifies... Read More
Data-Backed Practices Enhance Content Marketing
Content marketing has found new footing in an era where obtaining data on audience engagement and creative preferences can make it more effective than ever. Boredom is... Read More
Employee Spotlight: Jason Petrisko, Design Director
Our Employee Spotlight series is designed to provide a deeper look into our talent here at Annalect across all different roles, teams and experience levels. You can expect... Read More
Marketers and Algorithms, Better Together
Marketers can harness the full potential of algorithms and reduce the risk of drawbacks when they supervise use, monitor performance, and inject humanity. While marketing algorithms shoulder... Read More
Go Global: Trends and Their Impact on Marketing – Part 2 of 2
Round out your worldwide marketing strategy with trends from the Middle East, Africa, and Europe; part two of our global marketing series. By turning our perspective outward,... Read More
Go Global: Trends and Their Impact on Marketing – Part 1 of 2
Refresh your global marketing strategy with these key trends and opportunities happening in the APAC and LATAM regions. With 50% of the total population actively accessing the internet,... Read More
The Internet of Things: Connecting Connected Device Data
Gain a clear understanding of the Internet of Things (IoT), from industrial to consumer use, and how the data generated from these devices can provide value. A... Read More
Algorithms and Marketing, What You Need to Know
Marketing algorithms are taking on many of the industry’s most pressing tasks at scale while helping guide major strategic decisions of the future. Marketing algorithms have worked their... Read More
A New Lesson Plan for Back-to-School Marketing
Brands need to be rethinking their back-to-school marketing strategy in 2017 as the traditional lesson plan for reaching shoppers grows stale. The start of summer may mean... Read More
Hotel Brands Rely on Data to Attract Guests, New and Old
Digital hotel marketing heats up as major brands compete with each other and online travel agencies (OTAs) while seeking better customer loyalty. Through data-backed insights, hotel marketing... Read More