Category Archives: Blog

Campaign UK Logo

Omnicom Media Group (OMG) is teaming up with Teads to prepare for the cookieless future. The media agency group is using Teads’ cookieless ad targeting tool, called Cookieless Translator, to continue to target audiences while preserving consumer privacy, the companies said on Wednesday. Cookieless Translator uses AI to analyze online…

Read more

Dimitris Tsioutsias

Dimitris comes to Annalect with a true wealth of experience, on both the agency and client-side, that few in the industry possess. Let’s get to know him… What drives your passion for work? I started working in the industry just after doing my Ph.D. thesis in Optimization Neural Networks. The…

Read more

Yahoo Finance

Omnicom’s Annalect and InfoSum Launch New Data Collaboration Capabilities as a Privacy-Safe Alternative to Cookies, Mobile IDs, and Other Persistent Identifiers The partnership enables privacy-first data matching, onboarding, and cleanroom capabilities through the Omni platform for the world’s largest brands Annalect, the data and analytics division of Omnicom Group, Inc…

Read more

Digiday logo

“…Since 2018, Omnicom’s sprawling Omni marketing platform has employed machine learning to manage programmatic and automated buying and planning, channel planning, audience insight planning, lookalike and propensity modeling and visual recognition for creative teams. ‘It really is about following people through their marketing journey: from audience insights and creation, to…

Read more

SEEDS India Logo

COVID-19 has profoundly affected lives and livelihoods around the globe, requiring rapid intervention to protect those who work and live in our surrounding communities. In June of 2020, our team in India joined forces with SEEDS, an organization dedicated to helping those whose livelihoods have been most greatly impacted. While…

Read more

Campaign US Logo

Campaign announced that fellow Omnicom agency PHD has won British beverage giant Diageo’s global media planning and buying account — in virtually all of its key markets around the world. Isabel Massey, Global Media Director at Diageo, cited Omni as one of the key deciding factors — and specifically, Omni’s ability to…

Read more

6/408
By using this site, you agree to the use of cookies for analytics and personalized content. See our Privacy Notice here.
Accept