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Go Global: Trends and Their Impact on Marketing – Part 1 of 2
Refresh your global marketing strategy with these key trends and opportunities happening in the APAC and LATAM regions. With 50% of the total population actively accessing the internet,... Read More
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Hotel Brands Rely on Data to Attract Guests, New and Old
Digital hotel marketing heats up as major brands compete with each other and online travel agencies (OTAs) while seeking better customer loyalty. Through data-backed insights, hotel marketing... Read More
Handling Consumer Data in the New Era
Shifting regulations and consumer demands for privacy have forced marketers to examine their data practices, technology stack, and security. Today’s constant stream of consumer data promises companies... Read More
Employee Spotlight: Carrie Morgano, Associate Director, Platform Account Management – Healthcare
Our Employee Spotlight series is designed to provide a deeper look into our talent here at Annalect across all different roles, teams and experience levels. You can expect... Read More
Elements of Success in Modern Customer Loyalty Programs
Customer loyalty marketing uses data and research to reveal key drivers of brand loyalty including personalized, relevant experiences to keep customers coming back. Customer loyalty programs come in... Read More
Marketers Capitalize on Consumer Intent
In an era where most people have smartphones and want things now, brands are adopting intent-based marketing strategies to satisfy consumers’ immediate needs. Our modern tendency to... Read More
Blockbusters Bust Out New Marketing Techniques
To stand out in a sea of big-budget films, Hollywood blockbusters are marketing movies with creative tactics that build buzz, drive engagement, and increase ticket sales. Which... Read More
Cities That Market Like Brands See Boost in Tourism
Dive into the sophisticated ways that cities capitalize on using digital marketing techniques — just like how brands do — to promote tourism and create emotion-rich branded experiences. Wanderlust... Read More
The Modern-Day Word-of-Mouth: Customer Reviews
Customer reviews have grown into a digital marketing priority for some brands because of their ability to create feedback loops that produce better offerings and happier customers.... Read More
Influencer Marketing, When Bigger Isn’t Always Better
See why brands are turning to micro-influencer marketing campaigns over macro-influencers and discover the challenges and controversies they may face. How easily do you think you are... Read More
Green Marketing Success: Nice Guys Finish First
Brands drive growth in consumer demand by adopting meaningful green marketing principles into production, packaging, and marketing messages. As a great frog once said: “It’s not easy... Read More