Category Archives: Blog

Yahoo Finance

Omnicom’s Annalect and InfoSum Launch New Data Collaboration Capabilities as a Privacy-Safe Alternative to Cookies, Mobile IDs, and Other Persistent Identifiers The partnership enables privacy-first data matching, onboarding, and cleanroom capabilities through the Omni platform for the world’s largest brands Annalect, the data and analytics division of Omnicom Group, Inc…

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Digiday logo

“…Since 2018, Omnicom’s sprawling Omni marketing platform has employed machine learning to manage programmatic and automated buying and planning, channel planning, audience insight planning, lookalike and propensity modeling and visual recognition for creative teams. ‘It really is about following people through their marketing journey: from audience insights and creation, to…

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SEEDS India Logo

COVID-19 has profoundly affected lives and livelihoods around the globe, requiring rapid intervention to protect those who work and live in our surrounding communities. In June, our team in India joined forces with SEEDS, an organization dedicated to helping those whose livelihoods have been most greatly impacted. While Annalect’s teams…

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Campaign US Logo

Campaign announced that fellow Omnicom agency PHD has won British beverage giant Diageo’s global media planning and buying account — in virtually all of its key markets around the world. Isabel Massey, Global Media Director at Diageo, cited Omni as one of the key deciding factors — and specifically, Omni’s ability to…

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Vishal Srivastava

Both agency teams and brands are being asked to recruit and retain more technically savvy marketers. I sat down with the President of Annalect India, to learn more about how we’ve been able to successfully support brands and agencies while driving efficiency and improving campaign effectiveness.  Q: Agency teams are…

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AdWeek Logo

Adweek recently announced our fellow Omnicom agency, OMD, as the Global Media Agency of the Year for the second year in a row. OMD team members discuss how Omni has given them a competitive edge in powering their campaigns. The agency’s determination to not rest on its laurels led it…

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