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Digiday: Why AI is Steadily Finding its Place in Agency Land
“…Since 2018, Omnicom’s sprawling Omni marketing platform has employed machine learning to manage programmatic and automated buying and planning, channel planning, audience insight planning, lookalike and propensity modeling and visual recognition for creative teams. ‘It really is about following people through their marketing journey: from audience insights and creation, to…
Annalect Partners with SEEDS to Fight Hunger
COVID-19 has profoundly affected lives and livelihoods around the globe, requiring rapid intervention to protect those who work and live in our surrounding communities. In June, our team in India joined forces with SEEDS, an organization dedicated to helping those whose livelihoods have been most greatly impacted. While Annalect’s teams…
PHD and Omnicom Media Group capture Diageo global media account
Campaign announced that fellow Omnicom agency PHD has won British beverage giant Diageo’s global media planning and buying account — in virtually all of its key markets around the world. Isabel Massey, Global Media Director at Diageo, cited Omni as one of the key deciding factors — and specifically, Omni’s ability to…
Ask the Expert: How to Efficiently Scale Marketing Operations
Both agency teams and brands are being asked to recruit and retain more technically savvy marketers. I sat down with the President of Annalect India, to learn more about how we’ve been able to successfully support brands and agencies while driving efficiency and improving campaign effectiveness. Q: Agency teams are…
Adweek: Global Media Agency of the Year OMD Turned a Comeback Into a Formula for Repeatable Success
Adweek recently announced our fellow Omnicom agency, OMD, as the Global Media Agency of the Year for the second year in a row. OMD team members discuss how Omni has given them a competitive edge in powering their campaigns. The agency’s determination to not rest on its laurels led it…
Three Ways to Improve Business-to-Business Marketing
Today’s business-to-business (B2B) purchase journey is complex. B2B buyers are increasingly emulating the behaviors of their individual consumers selves. Most are initiating their path-to-purchase online (61%), requiring both random access to content and personalized experiences across multiple touchpoints. As a result, business consumers are engaging with salespeople later in the…