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AdWeek: Omnicom Debuts Video Ad Honing Tool, Powered by Google Data
Want to know if your video ad is effective before launching it? With Video Creative Intel, the first tool of its kind to tap the power of Google data, create or optimize video ads like never before. What distinguishes Annalect’s new tool from predictive ad tech from other holding companies…
Close-Up: Satindra Chakravorty, Senior Director of Data Science
From Biostatistics to Data Science … an Unpredictable Journey in Prediction How did you get into Data Science? It was literally an 11th-hour decision, on the eve of moving from Chicago to Columbia, South Carolina to start my career in Public Health (my education was in Epidemiology & Biostatistics). I…
Close-Up: Tabitha Anderson, Senior Director of Product Management
Intuitive Solutions for Complex Business Challenges … Fueled by Imagination How did you get into product? I moved to San Francisco, to experience life outside the Long Island, New York bubble — thinking I was going to be an Elementary School Teacher. I accepted a position at an automotive digital marketing startup,…
Close-Up: Alicia Carroll, Senior Director of Performance Analytics
Focused on all the Connections that Matter… You were pretty ahead of the curve with social analytics. Can you tell us a little about that? When I started in social advertising in 2014 at Resolution, I recognized a deficit in social analytics. Digital media had elaborate, detailed measurement plans — and social…
DigiDay: Omnicom’s Annalect lands exclusive access to a massive trove of consumer card-purchase information
Having access to Affinity’s near-realtime credit- and debit card purchase information from about 90 million consumers is a pretty fantastic way to gauge marketing outcomes, and we’ve got it — exclusively. “The multiyear exclusive agreement essentially enables Omni to mainline data solutions from Affinity’s Panorama platform — which houses and…
AdWeek: How Omnicom’s Data Platform Helps Clorox Clean Up
Like proud parents, we love talking about Omni, our open operating system for helping marketers orchestrate better outcomes. In this case, however, the results speak for themselves. Clorox experienced (and we quote) “…the highest return on marketing investment in its history…” after fully-implementing Omni. [mic drop] Read the full article on…