Too much data, not enough insight?
That’s not a problem with Omni, the industry’s leading marketing orchestration and insights platform, backed by a decade of innovation and development. It’s open, flexible, and accessible — built to be technology, data, and supplier agnostic — delivering better outcomes for our clients.
Data-Powered Marketing
Leveraging data to improve campaign performance can be difficult. Annalect provides brands with an environment and teams that democratize data insights and make it easy to apply them to media and creative executions.
Future-Proofed Tech
Future-proofing your global marketing investment has never been more important. Annalect’s data experts and proprietary products provide end-to-end solutions — delivering the results you need and the flexibility you never thought possible.
From Our Blog
Digiday: Why AI is Steadily Finding its Place in Agency Land
“…Since 2018, Omnicom’s sprawling Omni marketing platform has employed machine learning to manage programmatic and automated buying and planning, channel planning, audience insight planning, lookalike and propensity modeling and visual recognition for creative teams. ‘It really is about following people through their marketing journey: from audience insights and creation, to…
Annalect Partners with SEEDS to Fight Hunger
COVID-19 has profoundly affected lives and livelihoods around the globe, requiring rapid intervention to protect those who work and live in our surrounding communities. In June, our team in India joined forces with SEEDS, an organization dedicated to helping those whose livelihoods have been most greatly impacted. While Annalect’s teams…
PHD and Omnicom Media Group capture Diageo global media account
Campaign announced that fellow Omnicom agency PHD has won British beverage giant Diageo’s global media planning and buying account — in virtually all of its key markets around the world. Isabel Massey, Global Media Director at Diageo, cited Omni as one of the key deciding factors — and specifically, Omni’s ability to…