Too much data, not enough insight?

That’s never a problem with Omni — an open operating system that helps marketers orchestrate better outcomes. Fueled by a decade of innovation and 30,000+ global users, Omni drives marketing transformation through better consumer experiences, greater efficiency, and higher ROI. 

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Data-Powered Marketing

Leveraging data to improve campaign performance can be difficult. Annalect provides brands with an environment and teams that democratize data insights and make it easy to apply them to media and creative executions.

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Future-Proofed Tech

Future-proofing your global marketing investment has never been more important. Annalect’s data experts and proprietary products provide end-to-end solutions — delivering the results you need and the flexibility you never thought possible.

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In the News

Campaign US Logo

In a video series produced by Campaign US, our Chief Experience Officer, Clarissa Season, weighed in on generative AI’s impact on the creative community. Clarissa noted that creative directors and teams she has consulted don’t view generative AI as a threat, but as something that will help them to reach…

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“If 2023 was ‘the Year of AI’ on Madison Avenue, it began for Omnicom in 2018. That’s the year it introduced version 1.0 of Omni, its AI-powered operating system…” “The truth is, Omni has been part of a progression for Omnicom to engineer the ad industry’s best-in-class stack to automate…

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via The Drum Some companies are taking proactive measures to self-regulate their AI systems, like advertising company Annalect. Clarissa Season, chief experience officer at Annalect, shared insights into how the company grapples with the pitfalls of generative AI. “We had to put down some rigorous guardrails [on our technology].” She…

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