Too much data, not enough insight?
That’s not a problem with Omni, the industry’s leading marketing orchestration and insights platform, backed by a decade of innovation and development. It’s open, flexible, and accessible — built to be technology, data, and supplier agnostic — delivering better outcomes for our clients.
Data-Powered Marketing
Leveraging data to improve campaign performance can be difficult. Annalect provides brands with an environment and teams that democratize data insights and make it easy to apply them to media and creative executions.
Future-Proofed Tech
Future-proofing your global marketing investment has never been more important. Annalect’s data experts and proprietary products provide end-to-end solutions — delivering the results you need and the flexibility you never thought possible.
From Our Blog
Close-Up: James Aylett, Chief Data Officer
The future of data is taking shape now. James Aylett, our Chief Data Officer, believes data-driven marketing and consumer privacy can coexist there, harmoniously. How did you get into data privacy? Throughout my career, there’s always been an element of data privacy. A long time before GDPR, I was CTO for…
Campaign: Omnicom Media Group signs on to Teads’ cookieless targeting tech
Omnicom Media Group (OMG) is teaming up with Teads to prepare for the cookieless future. The media agency group is using Teads’ cookieless ad targeting tool, called Cookieless Translator, to continue to target audiences while preserving consumer privacy, the companies said on Wednesday. Cookieless Translator uses AI to analyze online…
Welcome Aboard: Dimitris Tsioutsias, SVP Measurement & Optimization Solutions
Dimitris comes to Annalect with a true wealth of experience, on both the agency and client-side, that few in the industry possess. Let’s get to know him… What drives your passion for work? I started working in the industry just after doing my Ph.D. thesis in Optimization Neural Networks. The…