Reimagining the Future of Marketing
Annalect innovates at the crossroads of data, tech, analytics, and AI. Our solutions, including Omni, Omnicom’s open operating system, drive better business outcomes for many of the world’s leading brands.
In the News
Digiday: Omnicom strikes partnerships with PayPal and X as its ‘live’ blitz at Cannes Lions continues
Omnicom Media Group and X are partnering to help marketers leverage trending topics at the speed of culture, delivering relevant brand & creator-led live content to their audiences.
Digiday: Omnicom partners with Amazon and Meta to build on live content and live shopping
Through a collaboration with Amazon, Omnicom clients have first-mover access to live data signals from Amazon Live and Thursday Night Football in Amazon Marketing Cloud (AMC)…
Digiday: Omnicom strikes partnerships at Cannes Lions with Disney and Walmart around harnessing live
Omnicom and Disney are partnering to help brands leverage the power of live sports on Disney streaming platforms. In a first-to-market integration with the Trade Desk, brands will be able to bid in real-time on high-impact live sports moments…
Campaign: Premier Inn Appoints OMD as their Media Agency of Record
Our partners at OMD UK have been appointed media agency of record for Premier Inn, the number one hotel brand in Europe. The agency will use Omnicom’s proprietary open operating system, Omni, to deliver more effective media investment, along with the group’s “Agency as a Platform” model, connecting media, commerce…
B&T: Uber Partners with OMG Australia to Help Brands Connect to “The Moments that Matter Most”
Uber Advertising and Omnicom Media Group Australia have partnered to bring Uber’s advertising inventory directly into Omni, making it possible for brands to reach Australian consumers throughout their day, from the backseat of an Uber to the tap of an Uber Eats order. “We know that brands are increasingly looking…
AdExchanger: OMD Shares Its Alternative ID Strategy At AdExchanger’s Programmatic IO
With so many alternative IDs in the market, choosing the right one can feel overwhelming. But OMD, one of our partner agencies, has developed a clear philosophy to help brands navigate the complexity. At AdExchanger’s Programmatic IO event in Las Vegas, Emily Proctor, OMD’s Executive Director of Data and Technology…