Too much data, not enough insight?
That’s never a problem with Omni — an open operating system that helps marketers orchestrate better outcomes. Fueled by a decade of innovation and 30,000+ global users, Omni drives marketing transformation through better consumer experiences, greater efficiency, and higher ROI.
Data-Powered Marketing
Leveraging data to improve campaign performance can be difficult. Annalect provides brands with an environment and teams that democratize data insights and make it easy to apply them to media and creative executions.
Future-Proofed Tech
Future-proofing your global marketing investment has never been more important. Annalect’s data experts and proprietary products provide end-to-end solutions — delivering the results you need and the flexibility you never thought possible.
In the News
Forrester: OMG the Current Leader amongst its Peers
Forrester Wave reports offer objective industry research, showing how agencies stack up against each other — and the latest one declares Omnicom Media Group the strongest offering across a broad range of capabilities and service offerings — due in no small part to Omni, our marketing operating system designed to orchestrate…
AdWeek: Omnicom Debuts Video Ad Honing Tool, Powered by Google Data
Want to know if your video ad is effective before launching it? With Video Creative Intel, the first tool of its kind to tap the power of Google data, create or optimize video ads like never before. What distinguishes Annalect’s new tool from predictive ad tech from other holding companies…
DigiDay: Omnicom’s Annalect lands exclusive access to a massive trove of consumer card-purchase information
Having access to Affinity’s near-realtime credit- and debit card purchase information from about 90 million consumers is a pretty fantastic way to gauge marketing outcomes, and we’ve got it — exclusively. “The multiyear exclusive agreement essentially enables Omni to mainline data solutions from Affinity’s Panorama platform — which houses and…