Too much data, not enough insight?
That’s not a problem with Omni, the industry’s leading marketing orchestration and insights platform, backed by a decade of innovation and development. It’s open, flexible, and accessible — built to be technology, data, and supplier agnostic — delivering better outcomes for our clients.
Data-Powered Marketing
Leveraging data to improve campaign performance can be difficult. Annalect provides brands with an environment and teams that democratize data insights and make it easy to apply them to media and creative executions.
Future-Proofed Tech
Future-proofing your global marketing investment has never been more important. Annalect’s data experts and proprietary products provide end-to-end solutions — delivering the results you need and the flexibility you never thought possible.
From Our Blog
Welcome Aboard: Dimitris Tsioutsias, SVP Measurement & Optimization Solutions
Dimitris comes to Annalect with a true wealth of experience, on both the agency and client-side, that few in the industry possess. Let’s get to know him… What drives your passion for work? I started working in the industry just after doing my Ph.D. thesis in Optimization Neural Networks. The…
Yahoo Finance: Annalect & Infosum’s Privacy-Safe Alternative…
Omnicom’s Annalect and InfoSum Launch New Data Collaboration Capabilities as a Privacy-Safe Alternative to Cookies, Mobile IDs, and Other Persistent Identifiers The partnership enables privacy-first data matching, onboarding, and cleanroom capabilities through the Omni platform for the world’s largest brands Annalect, the data and analytics division of Omnicom Group, Inc…
Digiday: Why AI is Steadily Finding its Place in Agency Land
“…Since 2018, Omnicom’s sprawling Omni marketing platform has employed machine learning to manage programmatic and automated buying and planning, channel planning, audience insight planning, lookalike and propensity modeling and visual recognition for creative teams. ‘It really is about following people through their marketing journey: from audience insights and creation, to…