Digiday: Omnicom strikes partnerships with PayPal and X as its ‘live’ blitz at Cannes Lions continues
X Omnicom Media Group and X are partnering to help marketers leverage trending topics at the speed of culture, delivering relevant brand & creator-led live content to their audiences. Powered by X’s real-time trend signals and OMG’s proprietary Omni audience data and creator intelligence, this capability enables real-time trending alerts…
Digiday: Omnicom partners with Amazon and Meta to build on live content and live shopping
Amazon Through a collaboration with Amazon, Omnicom clients have first-mover access to live data signals from Amazon Live and Thursday Night Football in Amazon Marketing Cloud (AMC), enabling insights around path-to-purchase and lifetime customer value that can inform planning, activation, optimization and measurement for client campaigns. Specific to TNF, Amazon,…
Campaign: Premier Inn Appoints OMD as their Media Agency of Record
Our partners at OMD UK have been appointed media agency of record for Premier Inn, the number one hotel brand in Europe. The agency will use Omnicom’s proprietary open operating system, Omni, to deliver more effective media investment, along with the group’s “Agency as a Platform” model, connecting media, commerce…
B&T: Uber Partners with OMG Australia to Help Brands Connect to “The Moments that Matter Most”
Uber Advertising and Omnicom Media Group Australia have partnered to bring Uber’s advertising inventory directly into Omni, making it possible for brands to reach Australian consumers throughout their day, from the backseat of an Uber to the tap of an Uber Eats order. “We know that brands are increasingly looking…
AdExchanger: OMD Shares Its Alternative ID Strategy At AdExchanger’s Programmatic IO
With so many alternative IDs in the market, choosing the right one can feel overwhelming. But OMD, one of our partner agencies, has developed a clear philosophy to help brands navigate the complexity. At AdExchanger’s Programmatic IO event in Las Vegas, Emily Proctor, OMD’s Executive Director of Data and Technology…
LinkedIn: From Vanity to Value — The Next Era of Marketing Measurement
Our Chief Client Officer in APAC, Kothandaram Venkatakrishnan, recently joined a LinkedIn Marketing Live session called From Vanity to Value: The Next Era of Marketing Measurement. Want to learn more about the current (and possible future) state of B2B measurement from Kothandaram and his distinguished co-panelists? This 60-minute session is for…