Category Archives: Blog

Tabitha Anderson - Annalect

Intuitive Solutions for Complex Business Challenges … Fueled by Imagination How did you get into product? I moved to San Francisco, to experience life outside the Long Island, New York bubble — thinking I was going to be an Elementary School Teacher. I accepted a position at an automotive digital marketing startup,…

Read more

Alicia Carroll Annalect

Focused on all the Connections that Matter… You were pretty ahead of the curve with social analytics. Can you tell us a little about that? When I started in social advertising in 2014 at Resolution, I recognized a deficit in social analytics. Digital media had elaborate, detailed measurement plans — and social…

Read more

Digiday logo

Having access to Affinity’s near-realtime credit- and debit card purchase information from about 90 million consumers is a pretty fantastic way to gauge marketing outcomes, and we’ve got it — exclusively. “The multiyear exclusive agreement essentially enables Omni to mainline data solutions from Affinity’s Panorama platform — which houses and…

Read more

AdWeek Logo

Like proud parents, we love talking about Omni, our open operating system for helping marketers orchestrate better outcomes. In this case, however, the results speak for themselves. Clorox experienced (and we quote) “…the highest return on marketing investment in its history…” after fully-implementing Omni. [mic drop] Read the full article on…

Read more

Anny Buakaew

On a Mission, to Inspire the Next Generation of Ad-Industry Innovators… How did you get into Platform Operations? I studied Information Systems and Marketing at NYU, but had little idea of what to do with my education. I just knew I wanted to merge my technical background with Marketing/Advertising somehow.…

Read more

James Aylett

The future of data is taking shape now. James Aylett, our Chief Data Officer, believes data-driven marketing and consumer privacy can coexist there, harmoniously. How did you get into data privacy? Throughout my career, there’s always been an element of data privacy. A long time before GDPR, I was CTO for…

Read more