Category Archives: Blog

Digiday logo

Having access to Affinity’s near-realtime credit- and debit card purchase information from about 90 million consumers is a pretty fantastic way to gauge marketing outcomes, and we’ve got it — exclusively. “The multiyear exclusive agreement essentially enables Omni to mainline data solutions from Affinity’s Panorama platform — which houses and…

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Like proud parents, we love talking about Omni, our open operating system for helping marketers orchestrate better outcomes. In this case, however, the results speak for themselves. Clorox experienced (and we quote) “…the highest return on marketing investment in its history…” after fully-implementing Omni. [mic drop] Read the full article on…

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Anny Buakaew

On a Mission, to Inspire the Next Generation of Ad-Industry Innovators… How did you get into Platform Operations? I studied Information Systems and Marketing at NYU, but had little idea of what to do with my education. I just knew I wanted to merge my technical background with Marketing/Advertising somehow.…

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James Aylett

The future of data is taking shape now. James Aylett, our Chief Data Officer, believes data-driven marketing and consumer privacy can coexist there, harmoniously. How did you get into data privacy? Throughout my career, there’s always been an element of data privacy. A long time before GDPR, I was CTO for…

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Omnicom Media Group (OMG) is teaming up with Teads to prepare for the cookieless future. The media agency group is using Teads’ cookieless ad targeting tool, called Cookieless Translator, to continue to target audiences while preserving consumer privacy, the companies said on Wednesday. Cookieless Translator uses AI to analyze online…

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Dimitris Tsioutsias

Dimitris comes to Annalect with a true wealth of experience, on both the agency and client-side, that few in the industry possess. Let’s get to know him… What drives your passion for work? I started working in the industry just after doing my Ph.D. thesis in Optimization Neural Networks. The…

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