Category Archives: Social Media

data driven content marketing

Content marketing has found new footing in an era where obtaining data on audience engagement and creative preferences can make it more effective than ever. Boredom is officially over. People now have access to all types of entertainment at a moments notice, be it through social media, streaming video, engaging…

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global marketing trends - annalect

Round out your worldwide marketing strategy with trends from the Middle East, Africa, and Europe; part two of our global marketing series. By turning our perspective outward, we can often learn a great deal from others. Digital marketing is no exception; trends and patterns in the rest of the world…

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global marketing trends

Refresh your global marketing strategy with these key trends and opportunities happening in the APAC and LATAM regions. With 50% of the total population actively accessing the internet, digital is more present than ever in our lives. The ever-changing evolutions and trends here in North America can make it difficult to…

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tourism marketing

Dive into the sophisticated ways that cities capitalize on using digital marketing techniques — just like how brands do — to promote tourism and create emotion-rich branded experiences. Wanderlust is unsurprisingly on the rise. It seems now, more than ever, people are giving into this irresistible impulse to travel to near and…

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the importance of consumer reviews

Customer reviews have grown into a digital marketing priority for some brands because of their ability to create feedback loops that produce better offerings and happier customers. What do you do if a customer leaves a bad review? With the rise of the internet in the late 1990s, brands suddenly…

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influencer marketing techniques

See why brands are turning to micro-influencer marketing campaigns over macro-influencers and discover the challenges and controversies they may face. How easily do you think you are influenced? When it comes to the products we buy, brands we love, and companies we trust, many of our first conversions were likely…

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