Brands Lacked Real-Time Marketing at the Oscars
See how more brands could have responded rapidly to the Oscars mix-up using real-time marketing strategies that prepare marketers for the unexpected. “No, there’s a mistake! Moonlight, you guys won Best Picture. I’m not joking. This is not a joke. Moonlight, you won Best Picture.” This moment during the Best Picture announcement…
Personalization Improves Holiday Travel Marketing
Use these three travel marketing personalization techniques to improve your customers’ experience and help them feel in control of their vacation plans. As data technology improves, personalization has emerged as one of the prime differentiators for effective marketing. Companies that reach out to customers with extremely relevant offers, content and campaigns…
Marketers Can Buck Declining App Download Trend
App downloads are on the decline, but marketers can entice consumers to download branded apps by following four best practices. “There’s an app for that” is a common marketing line, but now consumers are wondering if they needed an application for “that” in the first place. Recent data suggests that…
Marketers Embrace Live Video Streaming
Live video streaming provides marketers with a potent new tool for not just driving engagement but also measuring audiences’ reactions and behaviors in real time. Branded live video streaming has taken off in ways that few marketers could have anticipated. Since Meerkat first generated extreme amounts of hype at the…
Digital is Driving the Marketing Evolution
Digital, interactive video and different platform experiences play key roles as the state of marketing practices develop and adapt further in the coming years. The growth of online digital platforms and the data they created caused an incredible evolutionary marketing shift within the past ten years. Now, the world’s biggest…
Study Reveals Secret to Improving Brands’ CTR on LinkedIn: Stop Posting
LinkedIn research reveals that brand posts fail to capture clicks by a large margin compared to posts by employees, especially ones with an authentic voice. A man walks into the doctor’s office and tells the doctor, “It hurts when I do this.” Then, the man starts flailing his arm in…