Category Archives: Data

Computer Vision Marketing Better Performance

Explore seven marketing use cases of computer vision to see why the technology holds promise and unlocks new capabilities. Computer vision has grown by leaps and bounds, enabling exciting capabilities in the marketing field. The technology uses AI and machine learning to scan images and accurately identify objects and components…

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CES 2018 Best Tech

CES brings together thousands of international brands and hopeful start-ups to showcase the technologies they believe have the power to change the future. From 5G to smart cities, voice assistants, VR/AR, and more, Annalect and Hearts & Science bring you the top tech and trends to care about in the coming…

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Technology in Holiday Shopping

Explore six holiday retail trends changing the consumer journey, including AI-driven product recommendations and conversion optimization at every touch. This year was another banner year for Black Friday and Cyber Monday sales, and the efforts put behind complex digital marketing journeys deserve much of the credit. Estimated Cyber Monday sales…

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Cloud Computing

Get primed on cloud computing, including a summary of the different services it offers, public vs. private architectures, and when to consider “serverless” cloud. Nearly all enterprise marketers have their head in the cloud these days — and for good reason. Cloud computing has not only disrupted computer-dependent business processes as we know them,…

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Marketing to Generation Z

Diversity, connectivity, and brand-agnosticism are key factors redefining marketing as Generation Z grows up. Marketers have been so focused on millennials, but a new generation is coming of age and will soon comprise 40% of all consumers. The growing ranks of Gen Z, people born in the mid to late 90s, should…

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Blockchain Marketing

Could blockchain marketing practices disrupt the entire industry? Learn how blockchain technology works and the benefits and challenges it introduces for marketers. Combining marketing technology with blockchain records could completely reinvent the advertising and media-buying industry, but challenges and volatility make it unclear where, exactly, this path would lead marketers.…

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