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Power to the People: The Marketing Power of Online Communities
Imagine you are the customer of a major beauty supply chain, and, being a proactive shopper, you spend a lot of time learning about the brand’s products and their application. Now imagine this retail chain hosts its own branded forum – a community of like-minded consumers, tied together via the…
PowerPoint on Steroids
How Advanced Data Visualization is Unlocking the Doors to Big Data For C-suiters – many of whom are accustomed to getting their data on nothing more sophisticated than an Excel spreadsheet – the rise of large-scale analytics has been attended by the added challenge of making sense of all the new…
PR Newswire: Omnicom Media Group Will Deploy Salesforce Marketing Cloud Across Entire Global Agency Network
NEW YORK, June 14, 2013 /PRNewswire/ — Salesforce.com (NYSE: CRM), the world’s #1 CRM platform (http://www.salesforce.com/), today announced that Omnicom Media Group, the media services division of Omnicom Group Inc. (NYSE: OMC), will deploy Salesforce Marketing Cloud as the core of its social marketing offerings, to be delivered by its…
AdWeek: Omnicom Media Group and Salesforce will Build Marketing Tools
By Christopher Heine Omnicom Media Group will employ Salesforce’s Marketing Cloud for its social media-based marketing and advertising efforts across its global agency network, the companies are announcing today. Omnicom’s two-and-a-half-year-old analytics division, Annalect, will utilize Salesforce’s social technologies to build campaign-informing tools for the New York group’s 5,000 clients in…
AdExchanger: Omnicom Media Group Rolls out Salesforce Marketing Cloud Across Agencies
By Judith Aquino Annalect Group, the digital and analytics division of Omnicom Media Group, will use Salesforce.com’s Marketing Cloud to support the social marketing offerings across Omnicom’s agencies, according to the companies. Omnicom already uses various Salesforce.com products such as Radian6 and Social.com. Today’s news highlights the company’s efforts to…
Next Generation Analytics, Social Tools Give CPOs a Leg Up
A study of procurement practices on three continents reveals that companies that leverage analytics and social collaboration tools to manage their supplier networks are more efficient and profitable, with high performers averaging 15% greater profit margins than less technologically nubile firms. The survey of more than 1,100 chief procurement officers…