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TV and Social Media Research Study
The prevalence of social media (especially Twitter) and TV co-usage has made some big players in the media space take notice. Nielsen and Twitter have teamed up and will soon release Nielsen Twitter TV Ratings, or the NTTR (Fall 2013). The goal of NTTR is to quantify the size of…
Data is the Fuel that Powers Business Intelligence
Why Quality Data Collection is Vital to BI Performance This weekend my wife and I hosted Mike and Donna, friends of ours from New England, at our house in Philadelphia. In between bouts of cooking, wine drinking and the requisite tours of the city’s historic and cultural sites, Mike and…
3 Steps Businesses Can Take to Guard Against Data Breaches
This week, as policy makers, security specialists, law enforcement officials and academics are gathered in Washington, D.C. for the three-day Reuters Summit on Cybersecurity, investigators in more than a dozen countries are still trying to piece together what officials are calling the biggest bank heist in history. As was reported last…
How Thinking Small Can Make Big Data Better
Enterprises need no introduction these days to Big Data, the emerging field of information analytics that helps companies translate the motivations and behaviors of large numbers of consumers into actionable intelligence. But before you run out and invest in a multi-petabyte server rack and a Ph.D-level statistician to run correlations, spend…
Privacy by Design
The Industry Transition to a PbD Sales Approach Due to the melding of big data and marketing, regulators will expect marketers to incorporate Privacy by Design (“PbD”) into their products and operations; most notably in the design and operations of digital marketing experiences across devices (or device itself, such as…
The Quantified Self: How Individual ‘Big Data’ Can Improve Your Life
The Marketing industry has always been obsessed with measuring “the consumer”. From questionnaires and consumer panels, to movement sensors in retail stores, marketing research teams are constantly looking for new ways to quickly gather data about consumer behavior. However, for the first time in history, consumers are voluntarily measuring themselves and…