Category Archives: Press

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In a video series produced by Campaign US, our Chief Experience Officer, Clarissa Season, weighed in on generative AI’s impact on the creative community. Clarissa noted that creative directors and teams she has consulted don’t view generative AI as a threat, but as something that will help them to reach…

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“If 2023 was ‘the Year of AI’ on Madison Avenue, it began for Omnicom in 2018. That’s the year it introduced version 1.0 of Omni, its AI-powered operating system…” “The truth is, Omni has been part of a progression for Omnicom to engineer the ad industry’s best-in-class stack to automate…

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via The Drum Some companies are taking proactive measures to self-regulate their AI systems, like advertising company Annalect. Clarissa Season, chief experience officer at Annalect, shared insights into how the company grapples with the pitfalls of generative AI. “We had to put down some rigorous guardrails [on our technology].” She…

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via Campaign Annalect, the data and analytics division of Omnicom Media Group (OMG), has partnered with Meta to integrate Advanced Analytics (AA) into their services to enhance privacy-safe measurement in the industry. The integration allows advertisers to merge their first-party data with Meta’s ads data to generate insights are critical…

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via Digiday Omnicom today will unveil a collaboration with Google as it continues its string of multi-partner initiatives and partnerships announced at CES 24 to advance the planning and measurement of influencers and creator channels, Digiday has learned. This follows a partnership with TikTok Omnicom announced yesterday at CES. This initiative revolves around a first-to-market,…

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Omnicom will expand its collaboration with Microsoft to include native access to Microsoft Advertising solutions and inventory within Omni, its marketing orchestration platform. During Cannes 2023, Omnicom announced the deployment of Microsoft Azure AI Services to power Omni Assist, Omnicom’s inaugural Generative AI capability. The expanded, first-mover collaboration will give…

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