Beet.TV: Contextual AI Empowers Advertisers with Customized Audiences
As consumers seek more control over how their personal data are shared with brands, marketers are returning to contextual advertising — placing ads next to content that’s most likely to engage a target audience. Clarissa Season, our Chief Experience Officer, recently spoke with Beet.TV about how AI is shaping contextual…
Digiday: Omnicom wraps Cannes with an Instacart API deal to buy directly off influencer content
Earlier today, Omnicom announced that it will be the first holding company to integrate into the new Instacart Developer Platform (IDP), a publicly available API program that leverages Instacart’s industry-leading online grocery platform to supercharge third-party digital experiences. Our Chief Experience Officer, Clarissa Season, noted: “This integration legitimizes influencers as…
Digiday: Omnicom and The Trade Desk co-develop new data solutions to optimize CTV budgets
Today, Omnicom announced a first-of-its-kind partnership with The Trade Desk to co-develop custom investment solutions for Omnicom clients. The Trade Desk’s TV data (especially streaming) and Flywheel’s commerce data will meld in Omni, our marketing orchestration platform. The goal is to optimize planning and reduce redundancies. Our Chief Experience Officer,…
Digiday: Omnicom and Amazon Ads partner to connect audience data to browsing and shopping insights
Earlier today, Omnicom announced a strategic partnership with Amazon around its Amazon Ads service — to connect audience data with browsing and shopping insights. Annalect’s Chief Experience Officer, Clarissa Season, noted: “We‘ve created an ecosystem that allows us to connect viewership data to audience data to the Amazon sales data,…
Omnicom Named a Leader in Commerce Services by Independent Research Firm
Omnicom (NYSE: OMC) today announced it has been named a Leader in “The Forrester Wave™: Commerce Services, Q2 2024” by Forrester Research, Inc. Within Forrester’s 24-criterion evaluation, Omnicom received the highest scores possible in 12 criteria, including commerce strategy, vision, innovation, retail media, platforms, data / analytics / AI, online…
LinkedIn Chats with Clarissa Season: Harnessing Data-Driven Insights & Innovation
Annalect’s Chief Experience Officer, Clarissa Season, recently sat down with LinkedIn’s VP, Global Head of Agency Development & Marketer Education, Valerie Beauchamp, during LinkedIn Collective‘s #B2Believe event in New York. They cover many timely topics over the course of this conversation — from generative AI’s impact on marketing to how…