Category Archives: Press

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Want to know if your video ad is effective before launching it? With Video Creative Intel, the first tool of its kind to tap the power of Google data, create or optimize video ads like never before. What distinguishes Annalect’s new tool from predictive ad tech from other holding companies…

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Digiday logo

Having access to Affinity’s near-realtime credit- and debit card purchase information from about 90 million consumers is a pretty fantastic way to gauge marketing outcomes, and we’ve got it — exclusively. “The multiyear exclusive agreement essentially enables Omni to mainline data solutions from Affinity’s Panorama platform — which houses and…

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Like proud parents, we love talking about Omni, our open operating system for helping marketers orchestrate better outcomes. In this case, however, the results speak for themselves. Clorox experienced (and we quote) “…the highest return on marketing investment in its history…” after fully-implementing Omni. [mic drop] Read the full article on…

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Campaign UK Logo

Omnicom Media Group (OMG) is teaming up with Teads to prepare for the cookieless future. The media agency group is using Teads’ cookieless ad targeting tool, called Cookieless Translator, to continue to target audiences while preserving consumer privacy, the companies said on Wednesday. Cookieless Translator uses AI to analyze online…

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Yahoo Finance

Omnicom’s Annalect and InfoSum Launch New Data Collaboration Capabilities as a Privacy-Safe Alternative to Cookies, Mobile IDs, and Other Persistent Identifiers The partnership enables privacy-first data matching, onboarding, and cleanroom capabilities through the Omni platform for the world’s largest brands Annalect, the data and analytics division of Omnicom Group, Inc…

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Digiday logo

“…Since 2018, Omnicom’s sprawling Omni marketing platform has employed machine learning to manage programmatic and automated buying and planning, channel planning, audience insight planning, lookalike and propensity modeling and visual recognition for creative teams. ‘It really is about following people through their marketing journey: from audience insights and creation, to…

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