Category Archives: Press

LinkedIn Logo

Annalect’s Chief Experience Officer, Clarissa Season, recently sat down with LinkedIn’s VP, Global Head of Agency Development & Marketer Education, Valerie Beauchamp, during LinkedIn Collective‘s #B2Believe event in New York. They cover many timely topics over the course of this conversation — from generative AI’s impact on marketing to how…

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DataIQ100 Logo

Lauren Walker, our Chief Client Solutions Officer, on being named to the DataIQ100: The Most Influential People in Data for the ninth year in a row: “Over the course of my career, I have found that my colleagues develop a deeper understanding and a deeper appreciation for data when they…

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Campaign US Logo

In a video series produced by Campaign US, our Chief Experience Officer, Clarissa Season, weighed in on generative AI’s impact on the creative community. Clarissa noted that creative directors and teams she has consulted don’t view generative AI as a threat, but as something that will help them to reach…

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Media Post Logo

“If 2023 was ‘the Year of AI’ on Madison Avenue, it began for Omnicom in 2018. That’s the year it introduced version 1.0 of Omni, its AI-powered operating system…” “The truth is, Omni has been part of a progression for Omnicom to engineer the ad industry’s best-in-class stack to automate…

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CES Logo

via The Drum Some companies are taking proactive measures to self-regulate their AI systems, like advertising company Annalect. Clarissa Season, chief experience officer at Annalect, shared insights into how the company grapples with the pitfalls of generative AI. “We had to put down some rigorous guardrails [on our technology].” She…

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Campaign US Logo

via Campaign Annalect, the data and analytics division of Omnicom Media Group (OMG), has partnered with Meta to integrate Advanced Analytics (AA) into their services to enhance privacy-safe measurement in the industry. The integration allows advertisers to merge their first-party data with Meta’s ads data to generate insights are critical…

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