CES 2024: Omnicom Expands Relationship with Microsoft to Deliver Microsoft Advertising Solutions in Omni
Omnicom will expand its collaboration with Microsoft to include native access to Microsoft Advertising solutions and inventory within Omni, its marketing orchestration platform. During Cannes 2023, Omnicom announced the deployment of Microsoft Azure AI Services to power Omni Assist, Omnicom’s inaugural Generative AI capability. The expanded, first-mover collaboration will give…
Campaign US: Annalect hires Accenture Song’s Lauren Walker as chief client solutions officer
We’re thrilled to welcome Lauren Walker as our new Chief Client Solutions Officer. Lauren said the following about her new role: “My priority will be to ensure that we are consistently bringing capacity to our clients’ data-driven marketing ambitions — activating the unique Annalect alchemy of insights, expertise and advanced…
Campaign US: Is it possible to prioritize AI safety as much as innovation in a for-profit industry?
Campaign US posed an interesting question to industry leaders: In an AI era, is it possible to balance the pace of innovation with safety guardrails? Our Global CEO, Slavi Samardzija, shared his thoughts: “As new technologies continue to emerge, we, as an industry, should prioritize balancing rapid prototype development with…
AdAge: Uber Awards Omnicom Media Group the Majority of its Global Media Business
We’re proud to announce that Omnicom Media Group, the family of companies with whom we work hand-in-hand, has been named media AOR for Uber across North America, EMEA, and LATAM following a four-month review that saw every holding company and leading independents competing for the account. We’re especially excited that…
Wall Street Journal: Omnicom Group to Debut Tool Using Generative AI for Advertising Employees
Six years ago at Cannes, we introduced a virtual assistant which eased working with data (and knew where to get a good glass of rosé), so it was with great excitement we were able to announce Omni Assist — Generative AI which helps marketers orchestrate better outcomes — at this…
Digiday: Omnicom Creates Internal Ecosystem to Handle Commerce Media Functions
When connected commerce is more connected, it’s easier to connect the dots. With that in mind, we’ve created a powerful connected commerce capability which leverages the ever-growing catalog of Omnicom’s e-commerce and retail partnerships. Introducing — Omni Commerce. “Omni Commerce essentially creates a solution (that’s available to all Omnicom’s clients)…