“If 2023 was ‘the Year of AI’ on Madison Avenue, it began for Omnicom in 2018. That’s the year it introduced version 1.0 of Omni, its AI-powered operating system…”
“The truth is, Omni has been part of a progression for Omnicom to engineer the ad industry’s best-in-class stack to automate — as well as augment — the tasks that are better suited for machines to give humans in its workforce ‘super powers’ to do more with less effort.”