Omni Digest, EP1: Introducing the Power of Omni
Our friends over at OMD have been transforming their clients’ business, with a unique end-to-end workflow powered by Omni. It’s been such a game-changer, they’ve introduced a 12-episode video series, Omni Digest — discussing the power, flexibility, and competitive advantage Omni affords them. To kick the series off, George Manas, OMD Worldwide’s CEO,…
AdWeek: Omnicom Media Group Calls for Employees to Earn Omni Certification
When you develop an open operating system that so effectively helps marketers orchestrate better outcomes, everyone needs to know about it. AdWeek recently spotlighted Omnicom Media Group’s drive to get all employees Omni certified. OMG is the first holding company media group to require almost all of its workforce be certified in…
AdWeek: Omnicom Debuts Video Ad Honing Tool, Powered by Google Data
Want to know if your video ad is effective before launching it? With Video Creative Intel, the first tool of its kind to tap the power of Google data, create or optimize video ads like never before. What distinguishes Annalect’s new tool from predictive ad tech from other holding companies…
DigiDay: Omnicom’s Annalect lands exclusive access to a massive trove of consumer card-purchase information
Having access to Affinity’s near-realtime credit- and debit card purchase information from about 90 million consumers is a pretty fantastic way to gauge marketing outcomes, and we’ve got it — exclusively. “The multiyear exclusive agreement essentially enables Omni to mainline data solutions from Affinity’s Panorama platform — which houses and…
AdWeek: How Omnicom’s Data Platform Helps Clorox Clean Up
Like proud parents, we love talking about Omni, our open operating system for helping marketers orchestrate better outcomes. In this case, however, the results speak for themselves. Clorox experienced (and we quote) “…the highest return on marketing investment in its history…” after fully-implementing Omni. [mic drop] Read the full article on…
Campaign: Omnicom Media Group signs on to Teads’ cookieless targeting tech
Omnicom Media Group (OMG) is teaming up with Teads to prepare for the cookieless future. The media agency group is using Teads’ cookieless ad targeting tool, called Cookieless Translator, to continue to target audiences while preserving consumer privacy, the companies said on Wednesday. Cookieless Translator uses AI to analyze online…