Annalect and Meta form closed-loop measurement partnership to access first-party data
via Campaign Annalect, the data and analytics division of Omnicom Media Group (OMG), has partnered with Meta to integrate Advanced Analytics (AA) into their services to enhance privacy-safe measurement in the industry. The integration allows advertisers to merge their first-party data with Meta’s ads data to generate insights are critical…
CES 2024: Omnicom sets creator-based audience fusion arrangement with YouTube
via Digiday Omnicom today will unveil a collaboration with Google as it continues its string of multi-partner initiatives and partnerships announced at CES 24 to advance the planning and measurement of influencers and creator channels, Digiday has learned. This follows a partnership with TikTok Omnicom announced yesterday at CES. This initiative revolves around a first-to-market,…
CES 2024: Omnicom Expands Relationship with Microsoft to Deliver Microsoft Advertising Solutions in Omni
Omnicom will expand its collaboration with Microsoft to include native access to Microsoft Advertising solutions and inventory within Omni, its marketing orchestration platform. During Cannes 2023, Omnicom announced the deployment of Microsoft Azure AI Services to power Omni Assist, Omnicom’s inaugural Generative AI capability. The expanded, first-mover collaboration will give…
Campaign US: Annalect hires Accenture Song’s Lauren Walker as chief client solutions officer
We’re thrilled to welcome Lauren Walker as our new Chief Client Solutions Officer. Lauren said the following about her new role: “My priority will be to ensure that we are consistently bringing capacity to our clients’ data-driven marketing ambitions — activating the unique Annalect alchemy of insights, expertise and advanced…
Campaign US: Is it possible to prioritize AI safety as much as innovation in a for-profit industry?
Campaign US posed an interesting question to industry leaders: In an AI era, is it possible to balance the pace of innovation with safety guardrails? Our Global CEO, Slavi Samardzija, shared his thoughts: “As new technologies continue to emerge, we, as an industry, should prioritize balancing rapid prototype development with…
AdAge: Uber Awards Omnicom Media Group the Majority of its Global Media Business
We’re proud to announce that Omnicom Media Group, the family of companies with whom we work hand-in-hand, has been named media AOR for Uber across North America, EMEA, and LATAM following a four-month review that saw every holding company and leading independents competing for the account. We’re especially excited that…