Category Archives: Research

customer service best practices

Download the Full Report This proprietary research study by Omnicom Media Group explores the evolved consumers’ mindsets regarding the importance they place on customer service ­across numerous categories – when making purchase decisions throughout their shopping experiences. It is well known that e-commerce, and Amazon in particular, along with the…

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brand politics in marketing

Following the long and contentious 2016 election cycle, political issues remain top of mind for consumers. Marketers are likely wondering whether brands can or should utilize this heightened consciousness as a potential point of connection with consumers — or whether they should distance themselves from this combative political morass. Should brands…

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loyalty program research report

Click here to download the report Nearly every retailer offers some sort of loyalty program. For the consumer, these programs offer rewards for their shopping experience. For the brand, they offer valuable data on how customers shop. And loyalty programs matter to consumers: nearly 3 in 4 say stores need to…

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teen beauty marketing research

Click here to download the report YouTube is the new beauty counter. Teens are being raised with a focus on self-confidence and acceptance of a wider array of images than ever before. The popularity of YouTube and beauty bloggers brings a more accessible, down-to-earth quality to their beauty aspirations. Teens are…

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Back to School Research Report

Click here to download the report It’s official, summer of 2016 is in the books. The kids are heading back to school, which means cash registers are ringing… Back-to-school sales are expected to reach $75.8 billion, up from last year’s $68 billion. Shoppers plan to spend an average of $674 this…

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Travel and tourism marketing insights

Click here to download the report The tourism industry is on the upswing, as Americans have been taking more trips than ever (both domestic and international) over the past five years. This surge is also due to an improved travel experience, as brands offer amenities to travelers like upgraded food options,…

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