mobile wallet marketing

Annalect Research: The Mobile Wallet

The mobile payments space is rapidly evolving, with everyone from Apple to Visa releasing ways to pay by mobile device. Mobile payments are expected to more than double this year, to nearly $9 billion.

With this much at stake, the major players are competing fiercely for a share of the consumer’s mobile wallet. Penetration is low – for now. In time, the mobile wallet could redefine the credit card space and potentially disrupt the purchase process.

Download the full report to explore the following:

  • Who is using mobile payments – demographics, etc.
  • What motivates them and what is stopping them from making mobile payments
  • How the landscape is changing as Google, Apple, and other players make moves
  • Case studies of innovative and successful mobile wallet programs

[download file=”” title=”The Mobile Wallet”]

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