The second largest shopping period of the year is here – how are your sales matching up to these expectations?
Despite strong consumer confidence, sales are expected to decline slightly this year. Total spend is projected to be $68 billion, down 17% from last year’s $75 billion. This drop is largely due to less spending on electronic devices and tepid broad retail sales. A late back-to-school season also means parents have been taking a relaxed approach – nearly one-third will not complete their shopping until after the school year starts.
Download the full report below to explore the following topics:
The top 4 back-to-school trends
How online video and mobile are impacting sales this season
Case studies – which brands are doing back-to-school right