Back to School Research Report

Annalect Research Report: Back-to-School 2015

The second largest shopping period of the year is here – how are your sales matching up to these expectations?

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Despite strong consumer confidence, sales are expected to decline slightly this year. Total spend is projected to be $68 billion, down 17% from last year’s $75 billion. This drop is largely due to less spending on electronic devices and tepid broad retail sales.  A late back-to-school season also means parents have been taking a relaxed approach – nearly one-third will not complete their shopping until after the school year starts.

Download the full report below to explore the following topics:

  • The top 4 back-to-school trends
  • How online video and mobile are impacting sales this season
  • Case studies – which brands are doing back-to-school right

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