Category Archives: Research

sharing economy

Click here to download the report Collaborative consumption. The sharing economy. The peer economy. Whatever you call it, it’s a rising trend among consumers. Technology has made it easier than ever for consumers to exchange goods or services in a peer-to-peer way. They can rent homes via Airbnb, hail a ride…

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Ad blocker infographic

Click here to download the infographic Ad-blocker Proprietary research study by Omnicom Media Group This infographic provides a brief overview of the current state of ad-blocking, and explores consumers’ attitudes and behaviors surrounding this growing phenomenon. The research advances insight into the issue of ad-blocking by highlighting not only why consumers…

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dadvertising

Click here to download the full report Fatherhood in the US has evolved and with it comes changes in responsibilities, attitudes, and advertising. Recently, brands have wised up and targeted dads with ads that address the highs and lows of being a father today — an improvement on ad clichés…

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Flagship Retail Store Experiential Marketing

Click here to download the full report Moving towards personalization and precision In order to deliver the best shopping experience, stores are implementing technologies like beacons, RFID (radio frequency identification), and smart digital displays. As these technologies are in their infancy, retailers are in the midst of finding ways to…

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Click here to download the full report If you live by the words, ‘I won’t buy it if I don’t have a coupon, or it’s not on sale,’ you’re not alone… As the path to purchase becomes more cluttered, coupons have stood the test of time. With nearly 7 in…

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Millennials movies marketing

Click here to download the full report Millennials dominate the movie-going scene, as the largest frequent movie-goer cohort. And studios have been taking notice of just how invested this generation is in the overall movie viewing experience, leveraging Millennials’ passions for movies and movie franchises. For these reasons and more,…

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