Traditional TV viewing is on the decline. According to new Nielsen data, 18-34 year-olds decreased their traditional cable TV usage nearly 11% from September to January.
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Part of this shift is due to “cord-cutting” — people unbundling their home telecom services, including pay-TV and home phone lines. Cable and satellite customers are increasingly frustrated by the cost of ever-expanding programming packages which may not be relevant to them.
Are these changes leading to the demise of the cable bundle? Is this really something brands need to worry about? Who’s ‘cutting the cord’? Is it just Gen Y and Gen Z who are ‘cord-nevers’? We’ve gathered together research that helps to answer these questions and implications on how all of these changes are affecting our industry. To learn more, download the full study below.