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The Quantified Self: How Individual ‘Big Data’ Can Improve Your Life
The Marketing industry has always been obsessed with measuring “the consumer”. From questionnaires and consumer panels, to movement sensors in retail stores, marketing research teams are constantly looking for new ways to quickly gather data about consumer behavior. However, for the first time in history, consumers are voluntarily measuring themselves and…
Pinfluence: From Pins to Purchase
With the visual web becoming increasingly attractive to brands, understanding how consumers are using and valuing each platform is key to increasing bottom line performance. In a mere three years, Pinterest has emerged as one of the category leaders. With its unique pinning technology and link to purchase, brands are…
Identifying Audiences in the Data Puzzle
If we handed you a puzzle piece, could you answer the following questions: How big is the puzzle – is it a 10 piece, 100 piece, 1,000 piece puzzle? What does the puzzle look like – is that blue the sky or the sea? Does this piece accurately represent the…
Q&A with Dean McRobie, Annalect CTO
Q: Your perspective on how to use data beyond cookies. How might that benefit your marketer clients? Dean: This is something that I think has been overlooked by agencies. We have many years of experience developing intelligence on our customer, and trying to identify propensity and buying signals from non-digital channels. …
PINfluence: From Pins to Purchase – Annalect proprietary research
Executive Summary Pinterest remains a rapidly growing site which is used to share and source users’ occasion-based needs. Users turn to Facebook on a habitual basis to connect with others, while Twitter is about being “in the now” with news and updates. In comparison to other social sites, Pinterest is the go-to…
Consumer Privacy
The news of Google’s intent to install a DNT button on the Chrome web browser, as well as the White House’s recommendation of a “Consumer Privacy Bill of Rights” are certainly provocative and significant. However, it is important to recognize that they are part of ongoing dialogue that hit center…