PINfluence: From Pins to Purchase – Annalect proprietary research


Executive Summary

Pinterest remains a rapidly growing site which is used to share and source users’ occasion-based needs. Users turn to Facebook on a habitual basis to connect with others, while Twitter is about being “in the now” with news and updates.

In comparison to other social sites, Pinterest is the go-to site to discover new brands leading to a purchase. Pins serve as a virtual catalog of a user’s future purchases.

The device used impacts the degree of emotional engagement. Mobile garners a stronger emotional connection across all sites, however, on a computer, Pinterest creates the highest engagement within the first two minutes of being on the site.

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