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Q&A with Dean McRobie, Annalect CTO
Q: Your perspective on how to use data beyond cookies. How might that benefit your marketer clients? Dean: This is something that I think has been overlooked by agencies. We have many years of experience developing intelligence on our customer, and trying to identify propensity and buying signals from non-digital channels. …
PINfluence: From Pins to Purchase – Annalect proprietary research
Executive Summary Pinterest remains a rapidly growing site which is used to share and source users’ occasion-based needs. Users turn to Facebook on a habitual basis to connect with others, while Twitter is about being “in the now” with news and updates. In comparison to other social sites, Pinterest is the go-to…
Consumer Privacy
The news of Google’s intent to install a DNT button on the Chrome web browser, as well as the White House’s recommendation of a “Consumer Privacy Bill of Rights” are certainly provocative and significant. However, it is important to recognize that they are part of ongoing dialogue that hit center…
AdExchanger Interview | May 11th, 2012
ADEXCHANGER: “Given the increasing complexity of ad technology needed to service clients – particularly in digital media buying -, and ad tech companies need to build a service layer to activate its tech, where does the agency of the future draw the line for its own services? Does the agency…
Internet Users’ Response to Consumer Online Privacy
Background: Consumer online privacy While the issue of consumer online privacy made headline news in late 2010, two significant announcements were made in late February 2012 that further elevated this topic. Google agreed to support a “do not track” (DNT) button embedded in Web browsers that would inform any website…
Excerpt from Online Privacy POV
Research objectives and methodology In order to understand Internet users’ comprehension of, as well as attitudes and behaviors toward consumer online privacy, Annalect Research and Platform Logistics conducted a national online survey during the week of February 27, 2012. The survey sample consists of 758 adults, age 18+ who use…