By Judith Aquino
Annalect Group, the digital and analytics division of Omnicom Media Group, will use Salesforce.com’s Marketing Cloud to support the social marketing offerings across Omnicom’s agencies, according to the companies.
Omnicom already uses various Salesforce.com products such as Radian6 and Social.com. Today’s news highlights the company’s efforts to further “bundle” its work with the cloud software company, according to Annalect CEO Scott Hagedorn.
“We’re looking forward to continuing to work with Salesforce,” Hagedorn said. “One of the things we’re interested in doing is creating microcampaigns around our CRM data that will allow us to deliver more dynamic content and bring down the silos between our data.”