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AdWeek: Omnicom Media Group and Salesforce will Build Marketing Tools

By Christopher Heine

Omnicom Media Group will employ Salesforce’s Marketing Cloud for its social media-based marketing and advertising efforts across its global agency network, the companies are announcing today.

Omnicom’s two-and-a-half-year-old analytics division, Annalect, will utilize Salesforce’s social technologies to build campaign-informing tools for the New York group’s 5,000 clients in 100 countries, including those served by its OMD Worldwide, PHD Worldwide and Resolution Media properties. What’s more, Omnicom and Salesforce will team up to create social media command centers to showcase those tools in the agency network’s London, San Francisco, Chicago and New York locations.

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