Category Archives: Blog

The Marketing industry has always been obsessed with measuring “the consumer”. From questionnaires and consumer panels, to movement sensors in retail stores, marketing research teams are constantly looking for new ways to quickly gather data about consumer behavior. However, for the first time in history, consumers are voluntarily measuring themselves and…

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With the visual web becoming increasingly attractive to brands, understanding how consumers are using and valuing each platform is key to increasing bottom line performance. In a mere three years, Pinterest has emerged as one of the category leaders. With its unique pinning technology and link to purchase, brands are…

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If we handed you a puzzle piece, could you answer the following questions: How big is the puzzle – is it a 10 piece, 100 piece, 1,000 piece puzzle? What does the puzzle look like – is that blue the sky or the sea? Does this piece accurately represent the…

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In mid-March, Pinterest announced on its blog that it is now providing analytics at no charge for businesses and site owners to measure Pinterest-driven traffic.   This is a positive step forward, both for marketers to improve their understanding of earned media performance, and for Pinterest to increase advertiser interest and engagement.…

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Q:  Your perspective on how to use data beyond cookies.  How might that benefit your marketer clients? Dean:  This is something that I think has been overlooked by agencies. We have many years of experience developing intelligence on our customer, and trying to identify propensity and buying signals from non-digital channels.  …

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Executive Summary Pinterest remains a rapidly growing site which is used to share and source users’ occasion-based needs. Users turn to Facebook on a habitual basis to connect with others, while Twitter is about being “in the now” with news and updates. In comparison to other social sites, Pinterest is the go-to…

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