By Joe Mandese
If you follow the trade press (including this publication), you’d think that WPP and Publicis dominate Madison Avenue’s technology beat, but according to some sophisticated new research analyzing the impact each of the major agency holding companies—and their most influential people—have on the ad industry technology narrative, Omnicom dominates that story, and by a significant margin.
To understand the influence each of the major holding companies is having on the tech sector, including advertising and marketing technology, Online Media Daily partnered with Appinions, an innovative data-mining company that uses a proprietary method of measuring “influence” by extracting and aggregating opinions from more than 6 million sources, including blogs, social networks, forums and conventional news coverage from newspaper and magazine articles.