Category Archives: Blog

In the 1989 movie Field of Dreams, a voice from beyond the grave assures farmer Ray Kinsella (played by Kevin Costner), “If you build it they will come.” Unfortunately, when it comes to digital advertising, it doesn’t always work out that way. According to a recent report from comScore, 54%…

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It seems that every day the mobile revolution opens a new door for companies seeking direct access into the lives of consumers. From predictive analytics and near-field communications to geo-targeting and 4G broadband, the ever-growing toolkit for next-generation product marketers not only offers unprecedented insight into buyer behavior, but –…

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Tech expertise is not the only skill needed to be a data scientist For decades, amateur students of psychology have riffed on the so-called split brain hypothesis, which posits that creativity is housed in the right brain, while the left brain is responsible for analytic functioning. The fact that I’m…

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By Joe Mandese If you follow the trade press (including this publication), you’d think that WPP and Publicis dominate Madison Avenue’s technology beat, but according to some sophisticated new research analyzing the impact each of the major agency holding companies—and their most influential people—have on the ad industry technology narrative,…

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The Marketing Power of Online Communities Imagine you are the customer of a major beauty supply chain, and, being a proactive shopper, you spend a lot of time learning about the brand’s products and their application. Now imagine this retail chain hosts its own branded forum – a community of…

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June 20, 2013 How Advanced Data Visualization is Unlocking the Doors to Big Data For C-suiters – many of whom are accustomed to getting their data on nothing more sophisticated than an Excel spreadsheet – the rise of large-scale analytics has been attended by the added challenge of making sense of…

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