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Annalect Online Consumer Privacy Study
Q2 through July 2013 In 2013, Annalect launched a longitudinal study to track the pulse of consumer awareness, understanding, sentiment, and response to online privacy. Q1 results shed light into the need for consumer control and education to help consumers feel more secure about their online privacy, and the unexpected…
Sweeping Survey Reveals Gaps in Data-Driven Marketing Efforts
The results of a massive global survey released this week offer some insight into the way companies are leveraging data science to bolster their marketing efforts and the extent to which persistent organizational disconnects continue to hamper those efforts. Teradata polled more than 2,000 marketing executives around the world for…
MediaPost: Annalect taps Erin Matts for Chief Marketing Officer Slot
By Isabelle Gauvry Annalect, the data driven marketing technology division of Omnicom Media Group, has named Erin Matts Chief Marketing Officer. In this newly created role, Matts will direct all sales and marketing efforts for Annalect worldwide, and will be responsible for defining the data platform’s value proposition in the…
Big Pharma Another Industry Tapping Big Data to Improve
The days of the televised drug advertisement may not be coming to an end, but there is mounting evidence that the next pitch you hear for “the little purple pill” is more likely to come on a little handheld screen than sitting in front of the tube. Analysts say the…
Are You Implementing the Necessary Steps to Safeguard your Data?
The Importance of Identifying the Best Data Governance Program for your Industry The implementation of governance programs to safeguard your data presents different challenges for different industries. Each industry faces varying levels of risk in the event that their efforts fail. The Ad Age article that was released last week,…
WSJ: Advertising Giants to Merge
Omnicom and Publicis Aim to Fight Off Growing Competition From Silicon Valley by Suzanne Vranica and Ruth Bender Advertising giants Omnicom OMC +5.70%and Publicis PUB.FR +2.78%said Sunday they had agreed to merge, in a $35.1 billion cross-border linkup that shows how Big Data is making Madison Avenue look more like…