By Isabelle Gauvry
Annalect, the data driven marketing technology division of Omnicom Media Group, has named Erin Matts Chief Marketing Officer. In this newly created role, Matts will direct all sales and marketing efforts for Annalect worldwide, and will be responsible for defining the data platform’s value proposition in the marketplace.
A veteran of the media and advertising industry, with a background that includes agency, global branding and publisher roles, Matts joins Annalect from Glam Media, where she served as SVP, Chief Digital Marketing officer. Her previous experience includes a stint at Anheuser-Busch InBev as Global Director Digital Connections, tasked with elevating the brewer’s consumer position and engagement on all digital platforms; and an earlier tour of duty with Omnicom Media Group, where as Chief Digital Officer for OMD she played a critical role in establishing the agency as an industry leader in emerging media platforms.