Annalect’s Erin Matts Named One of Adweek’s Shapers of Industry Under 40
Adweek: These Marketers, Content Producers and Entertainers Under 40 Are Shaping the Industry The 2016 class of Young Influentials features an impressive lineup of mind-blowing talent, all game changers under 40 who’ve made waves in the worlds of media, marketing, technology and entertainment. Featured on our cover is actor, writer…
AdExchanger: How Annalect Contributed To Omnicom’s Big Year
Over the last year Omnicom went on a tear, poaching big-brand clients from its competitors. Omnicom Media Group (OMG) lured Procter & Gamble from Publicis Groupe’s Starcom Mediavest and built the data-driven agency Hearts & Science to support it. AT&T also consolidated its business under Omnicom when it moved its…
Women in Ad Tech: Challenges and Triumphs in a Male-Dominated Industry
Meet the trailblazers for women in ad tech as well as their stories, the challenges they face and how they have learned to adjust to a male-centered culture. Thirty years ago, Susan Credle occupied the absolute bottom of the corporate hierarchy at the BBDO ad agency. She took over for…
Beet.TV: Creative Directors Are Warming Up to Data: Annalect’s Matts
Some creatives have continued to view data as an intrusion that undermines their work by valuing algorithms over instincts, but that may be starting to change. One development that creatives are excited about is the availability of programmatic technology that allows them to show hundreds of different iterations of creative to different…
AdAge: Ad Age’s Women to Watch 2015
New York, NY (June 1, 2015) – Annalect’s Erin Matts is one of the 20 leaders honored in Ad Age’s annual Women to Watch list, recognizing the year’s most accomplished and up-and-coming women in marketing, advertising, and media. Now in its eighteenth year, Ad Age’s Women to Watch list spotlights outstanding…
FleishmanHillard: The Bigger the Social, The Bigger the Data
Annalect’s Chief Marketing Officer Erin Matts talks with FleishmanHillard TRUE about how the explosion of social media channels has changed big data and what companies can anticipate moving forward about its potential. TRUE: What has been the impact of new social channels on big data? Is it just a question…