Category Archives: MENA Highlights

Case Study - Annalect

Background Our client had run numerous always-on digital campaigns, however their measurement was stuck in a last-touch world. They constantly questioned the value of non-traditional last-touch channels like Programmatic and Display, and had limited understanding of how the wider digital display ecosystem worked together to generate leads. Opportunity Our client…

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Case Study - Annalect

Background One of the Dubai's most iconic hotels sought to improve marketing effectiveness — further solidifying their standing as a prime tourist destination. Opportunity 3 Blockers were Identified They had lots of rich data across their organization — but it existed in silos. This siloed data meant their understanding of…

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