Annalect’s Erin Matts Named One of Adweek’s Shapers of Industry Under 40
Adweek: These Marketers, Content Producers and Entertainers Under 40 Are Shaping the Industry The 2016 class of Young Influentials features an impressive lineup of mind-blowing talent, all game changers under 40 who’ve made waves in the worlds of media, marketing, technology and entertainment. Featured on our cover is actor, writer…
AdExchanger: How Annalect Contributed To Omnicom’s Big Year
Over the last year Omnicom went on a tear, poaching big-brand clients from its competitors. Omnicom Media Group (OMG) lured Procter & Gamble from Publicis Groupe’s Starcom Mediavest and built the data-driven agency Hearts & Science to support it. AT&T also consolidated its business under Omnicom when it moved its…
Beet.TV: The Three Views You’ll Hear About Data, According To Annalect CEO
CANNES — Digital data, and the ability to harness it to better target advertising messages, is one of the greatest transformational forces in marketing. But the zeal with which executives are embracing the transformation reads like a menu of enthusiasm. Slavi Samardzija, global CEO of Annalect, the New York-based data analytics consulting and…
Women in Ad Tech: Challenges and Triumphs in a Male-Dominated Industry
Meet the trailblazers for women in ad tech as well as their stories, the challenges they face and how they have learned to adjust to a male-centered culture. Thirty years ago, Susan Credle occupied the absolute bottom of the corporate hierarchy at the BBDO ad agency. She took over for…
Digiday: Agencies are using emotional reactions to gauge ad effectiveness
For years, marketers have used focus groups and consumer surveys to find out what people think of campaigns and advertising, but a growing number of agencies say that those answers are rarely, if ever, accurate. One possible solution is facial-recognition tech. Omnicom’s data group, Annalect, spent Super Bowl weekend with…
CNBC: How your device lets brands tap into your emotions
To figure out the best Super Bowl ad of the year, Annalect decided to ask random members of the public. Instead of talking to them, however, the marketing and communication agency used facial recognition technology to figure out which ads they really liked. The ads that made the most people smile…