NEW YORK, June 14, 2013 /PRNewswire/ — Salesforce.com (NYSE: CRM), the world’s #1 CRM platform (http://www.salesforce.com/), today announced that Omnicom Media Group, the media services division of Omnicom Group Inc. (NYSE: OMC), will deploy Salesforce Marketing Cloud as the core of its social marketing offerings, to be delivered by its entire global agency network in a first of its kind deal for the agency group.
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“This new agreement between Omnicom Media Group and Salesforce Marketing Cloud is a win for our mutual and future customers,” said Michael Lazerow, CMO, Salesforce Marketing Cloud, salesforce.com. “Salesforce Marketing Cloud’s industry leading technologies will make it easy for Omnicom Media Group agencies to effectively scale social listening, publishing and advertising for their thousands of clients globally.”
“Omnicom Media Group and salesforce.com share a common vision of helping our customers build connections in new ways via cloud, social and mobile technologies,” said Scott Hagedorn, CEO, Annalect, an Omnicom Media Group company. “Our ambition is to build towards a complete integrated marketing workflow grounded in social.”