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Fast Co: People are Changing Their Internet Habits Now That They Know the NSA is Watching
By Sydney Brownstone While public opinion about the NSA is still wavering, one thing is clear: People are suddenly spending a lot more time with the privacy settings in their browsers. In the days after one of the most damning intelligence leaks since the birth of the Internet, polls were…
BoingBoing: NSA Leaks Trigger Steep Rise in Ad/Third-Party Cookie Blocking
By Cory Doctorow An Annalect study of the public’s attitudes towards surveillance found that Internet users are becoming more concerned about privacy in the wake of Edward Snowden’s NSA leaks. They conclude that this will impact on online advertising, as more and more users adjust their browser settings to block…
Are Marketers dropping the Ball When it Comes to Innovation?
Having found itself at the forefront of the technological revolution, the marketing industry has proven itself ready, willing and able to adapt to an increasingly diverse and sophisticated consumer base with cutting-edge tools and platforms; but when it comes to pushing the envelope on new ideas, there is new evidence…
MediaPost: NSA Surveillance Prompts Web Users to Protect Privacy
By Wendy Davis People are more concerned about online privacy now than before the recent revelations about National Security Agency’s extensive surveillance efforts, according to a new study by Omnicom’s data marketing unit Annalect. Last month, 57% of Web users surveyed by Annalect said they were “concerned” or “very concerned”…
AdWeek: Study: NSA Scandal is Still Setting off Privacy Alarm Bells Among Consumers
By Katy Bachman Now that consumers know that NSA spooks are reviewing their every click, online privacy has become a much bigger concern. After seven weeks of steady media coverage, the percentage of Internet users worried about their online privacy jumped 19 percent, from 48 percent in June (when the…
Annalect Online Consumer Privacy Study
Q2 through July 2013 In 2013, Annalect launched a longitudinal study to track the pulse of consumer awareness, understanding, sentiment, and response to online privacy. Q1 results shed light into the need for consumer control and education to help consumers feel more secure about their online privacy, and the unexpected…