Fast Co: People are Changing Their Internet Habits Now That They Know the NSA is Watching

By Sydney Brownstone

While public opinion about the NSA is still wavering, one thing is clear: People are suddenly spending a lot more time with the privacy settings in their browsers.

In the days after one of the most damning intelligence leaks since the birth of the Internet, polls were showing that average Americans felt sort of “meh” about the whole NSA-monitoring-our-calls-Skype-emails thing. But according to a new analysis from Annalect, a digital data and analytics firm, two months of ongoing discussion about online privacy have actually had major impacts on consumer behavior. Online consumers, riled by political sentiments or not, are changing their privacy and tracking settings–and if the trend continues, the advertising industry could be dinged in a significant way.

Continue to Fast Coexist for the full article.

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