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MediaPost: NSA Surveillance Prompts Web Users to Protect Privacy

By Wendy Davis

People are more concerned about online privacy now than before the recent revelations about National Security Agency’s extensive surveillance efforts, according to a new study by Omnicom’s data marketing unit Annalect.

Last month, 57% of Web users surveyed by Annalect said they were “concerned” or “very concerned” about online privacy. But in June, only 48% of surveyed Web users said the same, according to Annalect. The company attributes that increase to news that broke in June about the NSA capturing metadata associated with telephone calls, as well as the substance of emails (and other content) sent by some Web users.

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