AdWeek Logo

AdWeek: Study: NSA Scandal is Still Setting off Privacy Alarm Bells Among Consumers

By Katy Bachman

Now that consumers know that NSA spooks are reviewing their every click, online privacy has become a much bigger concern.

After seven weeks of steady media coverage, the percentage of Internet users worried about their online privacy jumped 19 percent, from 48 percent in June (when the story first appeared in The Guardian and Washington Post) to 57 percent in July, according to Annalect, Omnicom Media Group’s data and analytics company.

The findings have huge implications for the targeted advertising because the more concerned Internet users are about privacy, the more likely they are to change settings and block tracking.

Continue to AdWeek for the full article.

Leave a Reply

Your email address will not be published. Required fields are marked *

By using this site, you agree to the use of cookies for analytics and personalized content. See our Privacy Notice here.
Accept