Category Archives: Blog

The results of a massive global survey released this week offer some insight into the way companies are leveraging data science to bolster their marketing efforts and the extent to which persistent organizational disconnects continue to hamper those efforts. Teradata polled more than 2,000 marketing executives around the world for…

Read more

Media Post Logo

By Isabelle Gauvry Annalect, the data driven marketing technology division of Omnicom Media Group, has named Erin Matts Chief Marketing Officer. In this newly created role, Matts will direct all sales and marketing efforts for Annalect worldwide, and will be responsible for defining the data platform’s value proposition in the…

Read more

The days of the televised drug advertisement may not be coming to an end, but there is mounting evidence that the next pitch you hear for “the little purple pill” is more likely to come on a little handheld screen than sitting in front of the tube. Analysts say the…

Read more

The Importance of Identifying the Best Data Governance Program for your Industry The implementation of governance programs to safeguard your data presents different challenges for different industries. Each industry faces varying levels of risk in the event that their efforts fail. The Ad Age article that was released last week,…

Read more

WSJ - Annalect

Omnicom and Publicis Aim to Fight Off Growing Competition From Silicon Valley by Suzanne Vranica and Ruth Bender Advertising giants Omnicom OMC +5.70%and Publicis PUB.FR +2.78%said Sunday they had agreed to merge, in a $35.1 billion cross-border linkup that shows how Big Data is making Madison Avenue look more like…

Read more

By Tanzina Vega For years, the advertising business has been driven by the Madison Avenue mythology of small independent shops coming up with the snappy catchphrase or memorable TV commercial that becomes part of everyday culture. But the announcement on Sunday of the merger of two industry giants, Omnicom and…

Read more

390/416