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Cannes Lions 2014: What to Expect
The 2014 Cannes Lions International Festival of Creativity promises to offer plenty of wine as well as non-stop networking for marketers making the journey to the South of France in June. Storytelling and data generated the most buzz coming out of the Cannes last year, and experts expect those to…
Travel Marketers! Americans are Ready to Make Summer Travel Plans
After a long, cold winter, which seemed like it would never end for many, summer is nearly here. What does that mean for marketers? Americans are ready to put the snow and ice behind them and get away from it all – and they want to soak up some sun…
How location-based advertising is reshaping marketing at events
When tens of thousands of fans gather next month in Brazil for the 2014 World Cup championship, they can expect to be met with messaging from hundreds of global brands as they stroll the sun-drenched streets of Rio de Janeiro and 11 other host cities. But if the most recent…
When it Comes to Data, Focus on the Fundamentals
Data is powerful. When used correctly, it has the power to transform a business. But to use data to your best advantage, you must build a strong foundation. “When something is new, we want to go big,” Adam Gitlin, Global Managing Director for Annalect’s Data Group, told the crowd at…
Decoding the Complexities of U.S. Hispanic Population Trends
Annalect Primary Research and OMD Multicultural decode the complexities of U.S. Hispanics’ population trends. In Affirm This: The Era of Affirmation™ and its Impact Among Hispanics, Annalect Primary Research and OMD Multicultural explore the complexities of a recent population trend among U.S. Hispanics, wherein they seamlessly navigate life between Latino and American…
How Mobile Technology is Reinventing Travel Marketing
As winter turns to spring, millions of Americans begin thinking about escaping their jobs and spending a week or two sitting on a beach, camping, touring wine country, taking a cruise, or perhaps simply driving. But while their destinations vary, these would-be travelers all have one thing in common: more…