Category Archives: Blog

Background: Consumer online privacy While the issue of consumer online privacy made headline news in late 2010, two significant announcements were made in late February 2012 that further elevated this topic. Google agreed to support a “do not track” (DNT) button embedded in Web browsers that would inform any website…

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Research objectives and methodology In order to understand Internet users’ comprehension of, as well as attitudes and behaviors toward consumer online privacy, Annalect Research and Platform Logistics conducted a national online survey during the week of February 27, 2012. The survey sample consists of 758 adults, age 18+ who use…

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