Category Archives: Blog

The news of Google’s intent to install a DNT button on the Chrome web browser, as well as the White House’s recommendation of a “Consumer Privacy Bill of Rights” are certainly provocative and significant.  However, it is important to recognize that they are part of ongoing dialogue that hit center…

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ADEXCHANGER: “Given the increasing complexity of ad technology needed to service clients – particularly in digital media buying -, and ad tech companies need to build a service layer to activate its tech, where does the agency of the future draw the line for its own services? Does the agency…

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Background: Consumer online privacy While the issue of consumer online privacy made headline news in late 2010, two significant announcements were made in late February 2012 that further elevated this topic. Google agreed to support a “do not track” (DNT) button embedded in Web browsers that would inform any website…

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Research objectives and methodology In order to understand Internet users’ comprehension of, as well as attitudes and behaviors toward consumer online privacy, Annalect Research and Platform Logistics conducted a national online survey during the week of February 27, 2012. The survey sample consists of 758 adults, age 18+ who use…

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