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AdWeek: Annalect Taps Wunderman’s Samardzija as Analytics Chief
Has done data-centric work for brands like Nokia, Coca-Cola and Sony By Noreen O’Leary Annalect has named longtime Wunderman exec Slavi Samardzija chief analytics officer at the Omnicom Group’s data and analytics unit. Samardzija had been with the WPP company since early 2000 and most recently headed analytics at Wunderman…
MediaPost: Omnicom’s Annalect Unveils New Verification Program
By Steve McClellan For Omnicom clients, ad viewability is about to get clearer. At least that’s what the holding company is banking on, given a new capability just launched by one of its operating units. Big Data agency Annalect, part of Omnicom Media Group has unveiled what it’s calling an…
Strong Growth Consumer Spending and Borrowing Gives Economy a Boost
Rising rates of consumer spending and borrowing could signal stronger months ahead for the American economy, giving marketers some much needed good news that people are ready to spend their cash, according to a recent Gallup poll and Federal Reserve report on consumer credit. Daily spending has reached it highest…
Retail Research Newsletter: Fashion Forward
As consumers have finally thawed out from the long and frigid winter, our retail newsletter takes a look at the economy and latest retail trends. While Q1 saw a weak GDP reading, Consumer Confidence continues to improve, and e-commerce continues to fuel gains. [download file=”https://www.annalect.com/wp-content/uploads/Spring-Retail-Newsletter_Annalect.pdf” title=”Retail Newsletter”] Retailers are ramping up…
Travel: Who Spends the Money Now and the Best Way to Reach Them
All the experts are forecasting a strong travel season for Summer 2014. And much of that growth is being driven by Generation X, with some help from the millennials and younger baby boomers who lie on either side of this often forgotten demographic. In the leisure market, Gen X travelers,…
Cannes Lions 2014: What to Expect
The 2014 Cannes Lions International Festival of Creativity promises to offer plenty of wine as well as non-stop networking for marketers making the journey to the South of France in June. Storytelling and data generated the most buzz coming out of the Cannes last year, and experts expect those to…