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AdExchanger: Annalect Goes for the “Golden Nugget”
By Ryan Joe A change is on the horizon for Annalect, Omnicom’s analytics and marketing technology arm. Omnicom agencies – both its media traders and its creative firms – use Annalect when they need data-driven expertise for their clients’ campaigns. As such, Annalect has a wealth of data scientists and…
Data and Creative: A Partnership for Success
Targeted marketing is the buzz of the industry. Brands want to deliver it, and consumers have come to expect it. So how can a brand do it well? The best ones integrate data and creative to yield campaigns that drive the kind of results that make marketers and executives happy. Industry…
What "TV" means today
How Americans consume video content like their favorite TV shows and movies is changing. But a new proposal before the Federal Communications Commission may alter how TV marketers, who rely on the medium, advertise in the future. The FCC is mulling whether to treat certain online video services the same…
Integrating paid, owned and earned media
There are a lot of opportunities for brands to reach their target audiences. When you’re developing a strategy, how do you work them all in? When? How often? The choices you make may be driven by your strategy or campaign, but analyzing how well your paid, owned and earned media…
PR Newswire: Omnicom Partners with Atlas for Launch During 11th Annual Advertising Week
Omnicom Group (NYSE: OMC), a leading global advertising and marketing communications company, announced today that they are the first holding company to partner with Atlas on the launch of their new ad serving platform. The strategic partnership will provide first-mover advantages to Omnicom clients who want the benefits of people-based…
How To Boost Black Friday and Cyber Monday Sales
The importance of the holiday sales for many brands can’t be overstated. It’s often the thing that makes or breaks the year. So what are smart marketers looking to do improve over last year’s lukewarm holiday sales numbers? Take a look at what the data says about how consumers behave,…