Omnicom Group (NYSE: OMC), a leading global advertising and marketing communications company, announced today that they are the first holding company to partner with Atlas on the launch of their new ad serving platform. The strategic partnership will provide first-mover advantages to Omnicom clients who want the benefits of people-based marketing such as reaching people across devices and bridging the gap between impressions and offline purchases. The announcement was made at the start of this year’s 11th Annual Advertising Week that celebrates digital innovation, creativity and the value of advertising communications.
Annalect, the division that houses Omnicom’s data and analytics platform and automated digital media buying group, Atlas and Neustar will jointly develop integrations through APIs and a data framework enabling Omnicom agencies and clients to utilize these people-based capabilities in a more automated way. Omnicom clients Pepsi and Intel are among the first mover clients testing this platform.