#GenerationTech: Millennials & Technology
Millennials — the most talked about generation for the past several years and likely for the next to come. As digital natives, they are tech-savvy, connected, and are making a significant impact on our world. Millennials are a diverse consumer segment born from 1981 to 1995, totaling over 80 million…
WSJ: For Millennials, Use of Technology Just as Important as Brand Name, Study Finds
By Nathalie Tadena For brands looking to break through to tech-savvy millennials, the technology it employs may be just as important as the brand’s name, according to new research from data and analytics company Annalect. Researchers from Annalect, a division of Omnicom Media Group, said the use of technology can…
Adform: Building Brands with Programmatic
Meet Matt Simpson, managing director of Annalect EMEA (the digital, data and analytics arm of Omnicom Media Group). Matt has led the region for the last two and half years. Before that, he spent 14 years in digital media, including leading both OMD group and Starcom Mediavest’s offerings. Annalect is…
SocialTimes: Atlas-Omnicom Media Group Partnership Goes Live in Asia-Pacific Region
The agency-wide ad-serving and measurement partnership between Facebook’s Atlas and Omnicom, which was officially announced at Advertising Week 2014 in September after being reported earlier that month by Ad Age, is now active with Omnicom Media Group in the Asia-Pacific region, Facebook marketing manager Nicole Maraschky wrote in a blog post. Annalect Asia-Pacific president Lee Smith added in the blog…
A Fresh Start On Relationships
January marks peak season for online dating sites and many singles look to update their relationship status, with some sites reporting a jump in signups as high as 26%. Online dating is now a more than $2 billion industry, and it’s growing quickly, according to a November 2014 market research…
Global Marketing Across Channels
It’s no secret that consumers expect a consistent experience across all your channels. However, what that means for international marketers is often complex. How do you make sure your brand translates not only across channels, but also across regions, borders, traditions and languages? Smart marketers never assume that what works…