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Defining Data Quality and How Annalect Can Help
Annalect’s Director of Data Services, Scott Slavens, talks about data quality issues and solutions Question: How does Annalect define data quality? What are some of the biggest issues with data quality? Scott Slavens: At Annalect, we see data quality as not so much being an issue of right versus wrong,…
TV ad dollars: Where are they going this year and in the future?
With a lukewarm set of upfronts this year, the buzz seems to imply that as TV and cable dollars fall, mobile video stands to make a killing, but that doesn’t seem to hold true—depending on whom you talk to. Here’s what a recent article in the Wall Street Journal’s CMO…
MediaPost: Jed Meyer Takes On New Global Role At Annalect
By Steve McClellan Annalect Group, the data and analytics division of Omnicom Media Group, has named Jonathan “Jed” Meyer to the new position of global director of research and analytics. In his new role, Meyer will oversee the ongoing integration of OMG’s regional research and analytics capabilities globally. In addition,…
Are Millennials changing the car shopping process?
Even if they’re less likely than their parents to buy cars, millennials may be changing the car shopping process—driving it from an experience that starts online and ends on a dealer’s lot to one that looks quite different from the generations that came before them. More than half of millennials…
TV Ad Growth to Trail Digital in 2015
The U.S. is on track to see its biggest ad spending jump in a decade next year, fueled by a significant increase in digital ads. Media buyer and research firm Magna says a third of ad dollars next year will go to digital channels, outpacing TV by 2017. In a…
Data Driven Social Good: Is it really happening?
Social good driven by Big Data may finally have arrived—providing a welcome illustration of data’s potential to drive change and an even more needed counterpoint to the stories emphasizing privacy concerns, consumer tracking and potential abuses of data. “While some researchers and writers claim data analytics will create a data bourgeoisie, a new crop…