Category Archives: Uncategorized

mining dark data

Shine a light on dark data, which is data your business collects but doesn’t fully exploit, by learning about common use cases and data integration strategies. Nearly all big brands know the value of collecting, storing, and analyzing data, but big data outputs often mean only a fraction of data…

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fundamentals of consumer identity

Learn the difference between deterministic and probabilistic consumer identification and why both methods may be needed for marketing to succeed. Like most tech-defined marketing stories in the modern era, this one starts with mobile. When technologies like smartphones and tablets rose in popularity, people no longer left all of their…

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accelerated marketing cycles

How much control is “enough” control when it comes to guiding marketing decisions? According to SXSW 2017 thought leadership, too much control can mean missing out on opportunities to deliver timely messaging before consumer attention shifts. Blink and you’ll miss it. This philosophy helps South by Southwest’s (SXSW) thousands of…

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