TV and Social Media Research Study
The prevalence of social media (especially Twitter) and TV co-usage has made some big players in the media space take notice. Nielsen and Twitter have teamed up and will soon release Nielsen Twitter TV Ratings, or the NTTR (Fall 2013). The goal of NTTR is to quantify the size of…
PINfluence: From Pins to Purchase – Annalect proprietary research
Executive Summary Pinterest remains a rapidly growing site which is used to share and source users’ occasion-based needs. Users turn to Facebook on a habitual basis to connect with others, while Twitter is about being “in the now” with news and updates. In comparison to other social sites, Pinterest is the go-to…
Internet Users’ Response to Consumer Online Privacy
Background: Consumer online privacy While the issue of consumer online privacy made headline news in late 2010, two significant announcements were made in late February 2012 that further elevated this topic. Google agreed to support a “do not track” (DNT) button embedded in Web browsers that would inform any website…