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Is Facebook Worth the Trouble for Marketers?
It’s been a decade since the launch of Facebook, and during that time more than 1 billion users have joined, offering companies a direct conduit into the most intimate aspects of people’s lives. But has the social networking site proven itself as a successful marketing tool? According to Forrester’s Nate…
LinkedIn Publishing Platform Brings Content Marketing to the Masses
LinkedIn, one of the most popular social media network for business-to-business marketers, became even more powerful last month when it announced the opening of its publishing platform with the goal of broadening the reach of their content marketing. The company began expanding its platform in February with a base group…
Will 2014 be the Year of B2B Custom Content?
Business-to-business marketers may not be taking the world by storm with their content marketing just yet, but research shows they continue to make significant strides in leveraging this effective outreach tool. A report issued in October from the Content Marketing Institute found that after increasing spending on content campaigns last…
Making the Case for B2B Social Media
While editorial and vendor content continue to dominate information technology buying decisions, a new survey confirms the gradual ascendency of social media as a preferred platform for researching IT products and services. According to a poll of 400 B2B buyers responsible for IT purchasing decisions conducted by IDG Connect, a…
The Year to Come in Digital Marketing
If 2013 was a breakout year for digital marketing – a year when brands finally entered their comfort zone and pulled off some memorable wins, 2014 promises to take the sector to new heights as marketers refine the lessons they’ve learned and find creative new applications for last year’s emerging…
Potential is There, but Poll Shows Twitter still Falls Short for Marketers Lead
As would-be investors wait for the much-hyped IPO of social media site Twitter, analysts are busily dissecting the platform’s prospects to see if it can make money for its shareholders and justify its valuation, which is expected to be more than $10 billion. There’s reason to be optimistic. Over the…