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Privacy 9

 

Retail Data Breaches Spike Concern and Alter Shopping Behaviors

November 4, 2014

INFOGRAPHIC In 2013, Annalect launched a longitudinal study to track consumers’ awareness, understanding, sentiments, and responses to the growing issue of online privacy and data breaches.  We...

 

When it Comes to Data, Focus on the Fundamentals

May 14, 2014

Data is powerful.  When used correctly, it has the power to transform a business. But to use data to your best advantage, you must build a strong...

 

On Big Data, Marketers Must Seek Balance

April 16, 2014

In an April 6 op-ed in The New York Times, psychologist Gary Marcus and computer scientist Ernest Davis provide some cautionary insight into the limits of Big...

 

Click-fraud “Crisis” Creates New Challenges for Brands, Agencies

April 9, 2014

As cybercrime syndicates dig further into the Web for money-making opportunities, brands are being forced to confront the possibility that the “consumer” on the other end of...

 

Annalect Online Consumer Privacy Study

August 12, 2013

Q2 through July 2013 In 2013, Annalect launched a longitudinal study to track the pulse of consumer awareness, understanding, sentiment, and response to online privacy. Q1 results...

 

Are You Implementing the Necessary Steps to Safeguard your Data?

July 31, 2013

The Importance of Identifying the Best Data Governance Program for your Industry Written by Scott Slavens, Annalect’s Director of Data Services The implementation of governance programs to...

 

Privacy by Design

May 9, 2013

The Industry Transition to a PbD Sales Approach Written by Annalect’s Data Policy team Due to the melding of big data and marketing, regulators will expect marketers...

 

Consumer Privacy

February 10, 2013

The news of Google’s intent to install a DNT button on the Chrome web browser, as well as the White House’s recommendation of a “Consumer Privacy Bill...

 

Excerpt from Online Privacy POV

February 27, 2012

Research objectives and methodology In order to understand Internet users’ comprehension of, as well as attitudes and behaviors toward consumer online privacy, Annalect Research and Platform Logistics...

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