Privacy 9
Retail Data Breaches Spike Concern and Alter Shopping Behaviors
INFOGRAPHIC In 2013, Annalect launched a longitudinal study to track consumers’ awareness, understanding, sentiments, and responses to the growing issue of online privacy and data breaches. We...
When it Comes to Data, Focus on the Fundamentals
Data is powerful. When used correctly, it has the power to transform a business. But to use data to your best advantage, you must build a strong...
On Big Data, Marketers Must Seek Balance
In an April 6 op-ed in The New York Times, psychologist Gary Marcus and computer scientist Ernest Davis provide some cautionary insight into the limits of Big...
Click-fraud “Crisis” Creates New Challenges for Brands, Agencies
As cybercrime syndicates dig further into the Web for money-making opportunities, brands are being forced to confront the possibility that the “consumer” on the other end of...
Annalect Online Consumer Privacy Study
Q2 through July 2013 In 2013, Annalect launched a longitudinal study to track the pulse of consumer awareness, understanding, sentiment, and response to online privacy. Q1 results...
Are You Implementing the Necessary Steps to Safeguard your Data?
The Importance of Identifying the Best Data Governance Program for your Industry Written by Scott Slavens, Annalect’s Director of Data Services The implementation of governance programs to...
Privacy by Design
The Industry Transition to a PbD Sales Approach Written by Annalect’s Data Policy team Due to the melding of big data and marketing, regulators will expect marketers...
Consumer Privacy
The news of Google’s intent to install a DNT button on the Chrome web browser, as well as the White House’s recommendation of a “Consumer Privacy Bill...
Excerpt from Online Privacy POV
Research objectives and methodology In order to understand Internet users’ comprehension of, as well as attitudes and behaviors toward consumer online privacy, Annalect Research and Platform Logistics...