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Retailers Expect 2014’s Holiday Shopping Season to Pay Off
The early forecasts and projections show big expectations for this year’s holiday shopping season. Among the expectations is that major chains will be open for holiday sales even before the Thanksgiving turkey even hits the table. Both the National Retail Federation and the International Council of Shopping Centers released projections…
2013 Media Trends
Annalect has released its 2013 Media Trends Executive Summary. For over ten years, we have been compiling the latest research across all facets of media. This year, we look at major factors in changes to the media landscape: the ubiquity of mobile devices, the fragmentation of media, time-shifted viewing, and…
Post Holiday Sales Recap Research Pulse
Weakest sales growth since 2009 The unenthusiastic forecasts for the holiday season have turned out to be accurate, as U.S. retail sales rose 2.7% this holiday season, the smallest increase since 2009. Many factors contributed to the uninspiring sales results: a shortened holiday shopping season, the most promotional retailing environment…
The Year to Come in Digital Marketing
If 2013 was a breakout year for digital marketing – a year when brands finally entered their comfort zone and pulled off some memorable wins, 2014 promises to take the sector to new heights as marketers refine the lessons they’ve learned and find creative new applications for last year’s emerging…