Two Thirds of Americans Will Travel for the Holidays
Nearly two thirds of Americans will take at least one trip between Thanksgiving and the New Year — and many say they’re willing to spend more to do so, according to the results of a survey conducted recently by online travel booking site Orbitz. That means marketers trying to reach…
Engaging Customers with Technology
Technology trends are impossible to predict, but you can glean some insight into where the advertising industry is going. But the most important part of the equation is putting the consumer first. At this year’s Advertising Week conference in New York there was a lot of talk about closing the…
Identifying Audiences in the Data Puzzle
If we handed you a puzzle piece, could you answer the following questions: How big is the puzzle – is it a 10 piece, 100 piece, 1,000 piece puzzle? What does the puzzle look like – is that blue the sky or the sea? Does this piece accurately represent the…