Category Archives: Press

Ad_Age_Annalect

Once Allies, Audience-Targeting Firms and Media and Digital Shops Are in Competition for Control and Clients By By Alexandra Bruell, Tim Peterson It was the late 2000s, and advertising agencies had spied their next great growth area: selling clients on an array of in-house audience-buying technologies, including their own online…

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By James Temple There’s a privacy arms race under way online, an ongoing struggle among consumers, Internet companies, advocates and policymakers to assert greater control over personal data. In the wake of the recent National Security Agency spying revelations, a number of people disabled the browser cookies that allow marketers…

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By Skip Brand “And brands have had little use for programmatic buying and ad tech in general since it’s all been primarily geared for direct-response sellers,” wrote Mike Shields in Adweek last week. That may be true today (who am I to question Mike Shields?), but it probably won’t be…

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By Wendy Davis Almost nine in 10 Web users attempt to remain anonymous online by clearing their cookies and browser cookies, encrypting email or using proxy servers, according to a new report by the Pew Research Center. The report, which examined people’s attitudes toward online anonymity and privacy, also says…

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Ad_Age_Annalect

By Alexandra Bruell, Jeanine Poggi In case you missed it, IPG’s Mediabrands’ Magna group became the latest to promise to shove the TV and radio ad business out of “the Mad Men days of the 60s” as the Wall Street Journal put it, into the digital age. The consortium includes a handful…

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WSJ - Annalect

By Suzanne Vranica When it comes to television ad sales, Madison Avenue has barely moved since the “Mad Men” days of the 1960s, with deals struck over the phone, via fax and, in a nod to modern day, email. But the industry appears to be moving slowly toward the digital…

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