MediaPost: Coal in the Stocking: Expect Weaker Holiday Sales Growth
By Steve McClellan Omnicom’s Annalect data group has compiled research that lowers expectations for this year’s retail holiday shopping season. Factors such as less-than-robust job growth and the late start to the shopping season are behind the tepid outlook, the firm stated in a fall retail report to clients. In-Store…
MediaPost: Q&A with Annalect’s Jed Meyer
By Charlene Weisler Jed Meyer was recruited by Nielsen out of college and from there launched a stellar career that took him all across the United States and as far as China. His experience includes building the set-top-box data and Web measurement businesses for Nielsen, and relaunching television measurement program…
AdAge: Publicis, Omnicom Align Chess Pieces in Key Divisions
By Alexandra Bruell Federal Trade Commission regulators last week cleared the Publicis Groupe and Omnicom Group merger in the U.S., laying to rest antitrust concerns over a combined group that would command more than 40% of U.S. media spending. But while the merger partners wait for approval in markets like…
AdExchanger: Did We Mention Annalect? Omnicom CEO Wren Offers Publicis Merger Update
By Zach Rodgers The lawyers may be scurrying and the deal fees mounting, but Omnicom and Publicis are still on track to complete their $35 billion megamerger by early 2014. The companies are making slow but steady progress on achieving regulatory approval for the deal, Omnicom CEO John Wren told…
AdWeek: Annalect’s CMO Explains Why New York Beats Silicon Valley
By Mike Shields Who: Erin Matts New gig: CMO, Annalect, Omnicom Media Group’s new data marketing tech team Old gig: Svp, chief digital marketing officer, Glam Media Age: 36 What is Annalect anyway? You can’t open an email newsletter or do anything in this industry without Big Data. And we’re…
AdAge: Adland’s Battle Royale: Agencies Defend Turf As Ad Tech Moves In On Clients
Once Allies, Audience-Targeting Firms and Media and Digital Shops Are in Competition for Control and Clients By By Alexandra Bruell, Tim Peterson It was the late 2000s, and advertising agencies had spied their next great growth area: selling clients on an array of in-house audience-buying technologies, including their own online…