Category Archives: Press

WSJ - Annalect

Omnicom and Publicis Aim to Fight Off Growing Competition From Silicon Valley by Suzanne Vranica and Ruth Bender Advertising giants Omnicom OMC +5.70%and Publicis PUB.FR +2.78%said Sunday they had agreed to merge, in a $35.1 billion cross-border linkup that shows how Big Data is making Madison Avenue look more like…

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By Tanzina Vega For years, the advertising business has been driven by the Madison Avenue mythology of small independent shops coming up with the snappy catchphrase or memorable TV commercial that becomes part of everyday culture. But the announcement on Sunday of the merger of two industry giants, Omnicom and…

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Media Post Logo

By Joe Mandese If you follow the trade press (including this publication), you’d think that WPP and Publicis dominate Madison Avenue’s technology beat, but according to some sophisticated new research analyzing the impact each of the major agency holding companies—and their most influential people—have on the ad industry technology narrative,…

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NEW YORK, June 14, 2013 /PRNewswire/ — Salesforce.com (NYSE: CRM), the world’s #1 CRM platform (http://www.salesforce.com/), today announced that Omnicom Media Group, the media services division of Omnicom Group Inc. (NYSE: OMC), will deploy Salesforce Marketing Cloud as the core of its social marketing offerings, to be delivered by its…

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AdWeek Logo

By Christopher Heine Omnicom Media Group will employ Salesforce’s Marketing Cloud for its social media-based marketing and advertising efforts across its global agency network, the companies are announcing today. Omnicom’s two-and-a-half-year-old analytics division, Annalect, will utilize Salesforce’s social technologies to build campaign-informing tools for the New York group’s 5,000 clients in…

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AdExchanger logo - Annalect

By Judith Aquino Annalect Group, the digital and analytics division of Omnicom Media Group, will use Salesforce.com’s Marketing Cloud to support the social marketing offerings across Omnicom’s agencies, according to the companies. Omnicom already uses various Salesforce.com products such as Radian6 and Social.com. Today’s news highlights the company’s efforts to…

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