MediaPost: Omnicom’s Annalect Unveils New Verification Program
By Steve McClellan For Omnicom clients, ad viewability is about to get clearer. At least that’s what the holding company is banking on, given a new capability just launched by one of its operating units. Big Data agency Annalect, part of Omnicom Media Group has unveiled what it’s calling an…
AdAge: PR Agencies Rush to Tap Into Holding Companies’ Data Streams
By Alexandra Bruell When Weber Shandwick learned late last year that Interpublic Group of Cos.’ sibling Mediabrands had constructed a system that allowed other shops in the holding company to access its tools and data, the PR giant wanted in. Now Weber Shandwick can access data down to ZIP codes…
WSJ: Why Trade Bonds When You Can Trade Ads?
By William Launder For many on Wall Street, landing an executive-level job at an established hedge fund would be a crowning career move. Until, that is, they get a chance to go into advertising. Take Ted Yang, who two years ago launched a startup in the fast growing world of…
MediaPost: Big New Marketing Push For OMG’s Annalect
By Steve McClellan Omnicom Media Group’s data management division Annalect has hired three senior executives to help kick off an aggressive new marketing phase for the group’s products and services to agencies and clients across the holding company. The hires come as Annalect continues to roll out globally. In January,…
Mashable: Study: Men Prefer Microsoft over Apple
By Todd Wasserman Men don’t think there’s anything soft about Microsoft, according to a new survey that finds the software brand resonates more with men than Apple does. The survey, based on 1,509 interviews in November 2013 conducted by Annalect, found that Microsoft held that title among men Boomer men…
MediaPost: Ha! The Four Funniest Super Bowl Ads
By Steve McClellan If “funny is money,” then four brands in particular should hear their cash registers ringing loudly in the wake of the Super Bowl, according to a just-out analysis from Annalect, the Omnicom Media Group data analysis unit. The four funniest ads in the game were Audi’s “Doberhuahua,”…