By Charlene Weisler
Jed Meyer was recruited by Nielsen out of college and from there launched a stellar career that took him all across the United States and as far as China. His experience includes building the set-top-box data and Web measurement businesses for Nielsen, and relaunching television measurement program for Nielsen in China. Now, as U.S. research director for Annalect, he is responsible for all the day-to-day research at OMD, as well as all of the data-driven businesses owned by Annalect itself.
In my interview with him, Meyer talks about his work at Annalect that spans all platforms, Millennial behaviors, Nielsen’s acquisition of Arbitron, set-top box data, cross-platform and the definition of television.